Define your compelling business proposition

Question:

Is your business proposition clearly identified and truly compelling?

Answer:

At The Alpha Group we make certain that you define your compelling business proposition for your key service or product.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.

-

Firstly the peer-to-peer advisory board help you learn why a compelling strategic proposition is vital to doubling or tripling your value. A compelling strategic proposition helps you to:

1 Substantially increase your sales

a) Focus on your own attractive niche

b) Create your compelling strategic proposition

c) Develop your high selling new services & products

d) Attract plenty of referrals through your online channels

e) Filter-in high probability, prospective clients/customers

2 Significantly improve your % operating profit

a) Achieve a low break-even by eliminating unnecessary overheads

b) Out-source your non-core activities

c) Streamline & automate your core processes

d) Manage your processes well through effective Key Performance Indicators (KPIs)

e) Optimise the prices of your services & products

3 Transform your value multiplier

a) Remove the strategic barriers to transforming your value multiplier

b) Share the leadership of your business by recruiting and developing talented people for your Management Team

c) Build skilled, engaged teams with shared values & positive beliefs

d) Develop and protect your strong intellectual property e.g. your brands, trademarks, patents etc.

e) Achieve a high % of recurring sales e.g. through your licensed income

-

Secondly the peer-to-peer advisory board help you write your current proposition for your key service or product and assess this

What strategic problem does, or could, your current proposition cause you?

a) Your potential clients and/or customers find it difficult to tell you apart from your competitors

b) Your sales are static or falling

c) You are having difficulty retaining your existing clients and customers

d) What other problems does your proposition cause you?

Which of the above is your key strategic problem?

What are the benefits and financial value to your business of quickly solving this problem?

• The benefits to you and your company:

• The financial value to you and your company:

-

Thirdly the peer-to-peer advisory board help you assess your current and new propositions

1. You clearly know who your target clients/customers are

2. You understand your target clients’ key strategic problem

3. Your proposition is one that your target clients really want/need

4. Your proposition is so special that you stand out clearly from your competitors

5. You are passionate about your proposition

6. Your proposition is taking your company where you want to go as a business

7. Your proposition feels comfortable to you

8. Your clients consider your services/products first, and your price later

9. Your marketing effectively conveys to your target clients/customers your need for your proposition

10. You exploit your chosen proposition through several profitable products and/or services

-

Fourthly the peer-to-peer advisory board help you identify the profound, strategic impact they have on your clients’/customers’ businesses.

1 What is the key strategic problem that your target actual and potential clients/ customers face?

2 What is the massive, strategic pain and the financial consequences to your clients/customers of you not resolving this problem above?

• The massive pain to you arising from your strategic problem

• The financial consequences to you of not resolving your strategic problem

3 What is the one key feature and the one key benefit of your relevant service or product that solves your problem?

4 What is the profound strategic impact that using your service/product gives you?

The strategic pain/customer need is a great starting point for your compelling, strategic proposition.

Lastly the peer-to-peer advisory board help you define your compelling proposition. When defining your compelling proposition it is important to focus on these areas:

1 Focus on a single benefit for the client/customer. Don't try to be all things to you. Just do one thing brilliantly.

2 Focus on the outcome (not the process). What are the afters for you? What do you cause?

3 Be specific (rather than general). Specific is terrific. Aim to piece through your reticular activator.

4 Be clear and concise. Use clean language.

5 Create a sense of urgency. To be compelling you must make your target clients/customers take action now. What have they been missing? What are the consequences if they don't act now.

Think of hot fresh Pizza. If they don't act now they will be getting cold stale Pizza, or worse no Pizza at all.

6 Mitigate your client’s/customers risk and make it easy for you. Offer you certainty. Reduce friction and make your offer a no-brainer.

It is also worth considering your value proposition, are you saving you money, or are you making you money. Are you a vitamin or a tonic? Where are you adding value for you? Can you provide your clients with:

1 More value for less money?

2 More value for the same money?

3 Much more value for more money?

4 The same value for less money?

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of defining your compelling business proposition is that within 12 months, you substantially increase your sales through your new compelling business proposition, leading to increased profits and value.