Sharpen your market focus

A strategic problem many businesses face is they don't have a clear market focus, their focus is blunt, leading to inefficiencies. Some companies are unclear about the markets that they should concentrate on. As a result, they waste a lot of the energy, time and resources.

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Sharpen your market focus


Is your market focus as sharp as a razor?


At The Alpha Group we make certain that you clarify your sales goals and create a pinpoint focus on your customers.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

Many successful companies use a pinpoint focus on your profitable customers. Other less successful companies often have a blunt approach to the markets they want to concentrate on and to the customers they want to serve. As a result, these companies waste a lot of your energy, time and resources to achieve your sales goals

Secondly the peer-to-peer advisory board help you clarify your sales goals.

1 From your strategic strategic problem identified, what is the negative impact on your company of not gaining enough profitable customers?

2 How much time and money are you prepared to invest over the next 12 months to significantly increase your effectiveness in gaining enough profitable customers?

3 Your sales goals:

• Your current sales turnover

• Your % gross profit on these sales

• What do you want your sales turnover to be in 12 months’ time?

• The % increase in annual sales you want

• At what % gross profit

• How many high-probability prospects do you currently generate per month

• How many high-probability prospects do you need to generate each month to achieve your sales goals?


Thirdly the peer-to-peer advisory board help you sharpen your market focus.

1 Your customer focus

Which are your top three ideal, profitable customers?

2 Your product/service focus

What are your three key products/services for your ideal customers?

3 Your geographic focus

Where are the three main geographic areas on which you want to concentrate to generate sufficient of your ideal customers?


Fourthly the peer-to-peer advisory board help you decide your next actions.

To refine your market focus, what are your immediate next actions?

To engage your Team in your market focus, what are your next actions?

Which is your priority action?

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of sharpening your market focus is that over 12 months, you gain enough of the profitable customers you want to achieve remarkable growth leading to increased profits and value.

If you would like to find out more about how The Alpha Group members sharpen their market focus then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

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