Create a WOW business

A strategic problem many businesses face is their business lacks the WOW factor. To potential customers many businesses are just DULL.

Create a WOW business


Does you business make people think WOW, that's amazing?


At The Alpha Group we make certain that you create a business that WOWs both you, your people and your customers.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

Today, most of us are competing in a world where there is a vast oversupply of commodity services, products and businesses. The majority of these services, products and businesses meet your quality requirements, yet many are perceived as DULL. So, in many cases, customers use lowest price to select which of these quality, dull services, products and businesses that they chose to purchase or deal with.

Those services, products and businesses that achieve high, profitable sales have WOW factors i.e. they excite and delight customers. In most service and product industries there are examples of companies that have reinvented your service, product and businesses with WOW factors. Take time to rate your current business.

Example of a Service, which Hospital would you select?

Barely adequate: Long delays, overcrowded, dirty and dangerous, staff are stressed and overworked.

Quality but dull: Efficient successful operations, clean, patients have good experiences.

A WOW experience: Patients get better much faster, staff are always happy and caring.


Example of a Product, which car would you select?

Barely adequate: 1970 : Ponderous, unreliable, thirsty.

Quality but dull: 1995 : Unexciting, reliable, comfortable.

A WOW product: 2020 : Exhilarating & cool, cheap to run, zero emissions.


Secondly the peer-to-peer advisory board help you evaluate the WOW factors of your current, selected business.

Using the 10 FastGrowth WOW factors, you evaluate your current business. They assess each factor on a scale 1 to 10 where 1 is barely adequate and 10 is outstanding. They use your own subjective ratings. On completion, you urgently ask your customers for your ratings.

The FastGrowth™ WOW factors for your current business

1 Exceeds a deep need/want in your customers i.e. it fulfils your dreams.

2 Incorporates new features & technology that delivers amazing benefits to your customers.

3 Visually excites your customers.

4 Thrills your customers with its sound.

5 Is great for your customers to touch and feel i.e. gives customers memorable experiences.

6 Is fun and enjoyable for your customers to use.

7 Engages the emotions of your customers i.e. they love its grace & beauty.

8 Empowers your people to WOW your customers.

9 Provides your customers with spontaneous little touches i.e. customers are delighted at every turn.

10 Cleverly blends the traditional with the new/innovative.

Your total WOW score out of 100 (%)

On completion, you select which of the above WOW factors they you intend to reinvent/redesign for your business.


Thirdly the peer-to-peer advisory board help you decide on your BOLD goal for your WOW business.

you identify your four priorities for your reinvented business - your three FastGrowth™ WOW factors, plus one other priority to support these.

Priority 1

Priority 2

Priority 3

Priority 4

Then, using these four priorities they define your really BOLD goal for your reinvented business. They write your goal in terms of how it will excite and delight you, your people and your customers. They write your goal in 8 to 12 words, starting with an action verb.


Be BOLD! and remember you are creating your lasting LEGACY.


Fourthly the peer-to-peer advisory board help you create your WOW business.

They visualise your redesigned business

Using your bold goal, visualise your redesigned business and:

1 Describe how it looks, sounds and feels to your customers:

It looks:

It sounds:

It feels:

2 Draw a fun, creative picture of it below:

3 What do you want your customers to be saying to potential customers about your business?

What is the lasting, brilliant impression that your business makes on your customers?

What is the indelible memory that your WOW business leaves with customers?

Flowchart your redesigned business

From your bold goal and your visualisations, you then produce a flowchart your reinvented business. i.e. what is delivered/provided to your customers.

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:


Build a Strategy for your WOW business

From your goal, visualisation, and flowchart, you then scope your redesigned WOW business.

The 3-word title of your WOW business:

a) The deep customer need/want your business exceeds (in 5 - 7 words)

b) A summary of your WOW business (in 10 to 12 words)

c) The strategic marketing of your WOW business:

d) Your anticipated 3-year sales after launch (your return)

e) Your development and launch costs (your investment)

f) Your estimated return on investment (your ROI) i.e. low, medium or high.

g) The commercial risk to you of creating your WOW business i.e. low, medium or high.

• h) The commercial risk to you of not creating your WOW business i.e. low, medium or high.

Your key strategic conclusion:

Lastly the peer-to-peer advisory board help you take urgent, massive action.

The profound impact on you and your company of creating a WOW business is that by creating your WOW business, you quickly transform your company, leading to massive growth and value.

If you would like to find out more about how The Alpha Group members create a WOW business then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board