Question:
Do you value your company, and is this evident by its pricing structure?
Answer:
At The Alpha Group we make certain that you assess your current and brand value and plan how to significantly increase the brand value and how to utilise this.
So, how does this happen?
Easy, its a six step-process using the power of the peer-to-peer advisory board.
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Firstly the peer-to-peer advisory board help you Assess your company’s brand value.
1 AWARE
1 = Your target prospects are not aware of your company
10 = Your prospects & customers know who you are & often think of you. You benefit from high levels of inbound enquires
2 UNDERSTAND
1 = Your prospects don’t understand the services and products that you provide
10 = Your prospects & customers fully understand the services/products you offer & why you offer you. You achieve high levels of cross-selling
3 BELIEVE
1 = Your prospects & customers have little belief in what you are claiming in your marketing
10 = Your prospects & customers frequently give you referrals saying you deliver what you claim
4 FIT
1 = Your services/products and marketing messages are poorly aligned to the needs and wants of your prospects
10 = Your products and services are perfectly aligned to the needs and wants of your prospects & customers. They are keen to do business with you
5 DESIRE
1 = Your customers & prospects choose you out of desperation through lack of other choices
10 = Your customers & prospects are proud to engage with your brand and they tell others. You benefit from higher margins and less time pressures on delivering your products & services
YOUR TOTAL BRAND VALUE SCORE
Secondly the peer-to-peer advisory board help you identify what is your strategic problem.
What is your company’s brand value worth to you?
“Your brand’s value represents your profitable sales arising from the superior demand created for your products and services through the strength of your brand” Business Week.
Achieving high brand value is the difference in price and desire you can achieve for your products and services over your competitors.
Many of us are unclear about the brand value that we provide to our customers. As a result, we are often forced into providing lower margin products & services i.e. we achieve lower, profitable sales.
Thirdly the peer-to-peer advisory board help you define your goal for your brand value.
1 Your key company growth goal
In 8 – 15 words below, what is your key growth goal for your company for the next 2/3 years? Please make it a SMART Goal (Specific, Measurable, Achievable, Realistic, Time-bound).
2 Your brand value goal
To help you achieve your company goal above, in 8 – 15 words please define below your 12- month SMART goal for your brand value.
3 Your critical obstacle
In 10 – 15 words below, starting with “failing to”, what is the critical obstacle you need to overcome to achieve your brand value goal.
Failing to
Fourthly the peer-to-peer advisory board help you identify your strategic changes.
What strategic changes will work best for you to achieve your brand value goal and increase your brand value scores?
1 AWARE (YOUR SCORE): ______
What can you do to improve your score? (Start each change with an action verb)
Some examples of possible strategic changes:
→ Use give-aways and ‘loss-leaders’
→ Build partnerships – piggyback other companies’ activities who don’t compete with you
→ Extend your brand reach through new channels e.g. social media, events, keynotes, sponsorships etc.
•
•
2 UNDERSTAND (YOUR SCORE): ______
What can you do to improve your score?
Some examples of possible strategic changes:
→ Focus one key message – then once engaged have a program of additional messages
→ Pick the phone up and have a conversation with your customers!
→ Spend time with key contacts and explain the breadth of your company
→ Change your company name or strapline
•
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3 BELIEVE (YOUR SCORE): ______
What can you do to improve your score?
Some examples of possible strategic changes:
→ Offer guarantees
→ Secure high-profile testimonials & case studies
→ Gain industry/peer awards
→ Achieve quality/industry recognised accreditation (ISO)
→ Offer “Try before you buy” incentives
•
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4 FIT (YOUR SCORE): ______
What can you do to improve your score?
Some examples of possible strategic changes:
→ Improve your proposition to customers
→ Align your messaging to the wants/needs that your customers really value
→ Re-design your packaging/marketing materials
→ Add other elements to your proposition (whilst maintaining or improving your margins)
•
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5 DESIRE (YOUR SCORE): ______
What can you do to improve your score?
Some examples of possible strategic changes:
→ Create exclusivity or rarity
→ Add features
→ Upgrade/improve your products/services
→ Modernise your communications
•
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Please asterisk your 3 key important strategic changes above that will improve your brand value scores. Write each of these key changes on a small post-it.
Fifthly the peer-to-peer advisory board help you create your Brand Value Plan.
Write your key company goal for the next 2/3 years (from page 3)
YOUR GOAL FOR
YOUR BRAND VALUE
Your 3rd key, strategic change
Your 2nd key, strategic change
Your 1st key, strategic change
Your strategic problem/critical obstacle (from pages 2 & 3)
Sixthly the peer-to-peer advisory board help you evaluate the benefits to you on the worth of your company
Over the next year, what will be the benefits and financial payoffs to you and your company from successfully implementing your Brand Value Plan? 1. On your annual sales
Currently Within 1 year
Currently % Within 1 year %
Currently Within 1 year
a)
b)
c)
In summary, within 12 months, what will be the beneficial impact of the above on the worth of your company?
Lastly the peer-to-peer advisory board help you take massive action.
The profound impact on you and your company of significantly increasing your brand value is that you will substantially increase the net worth of your company.
If you would like to find out more about how The Alpha Group members significantly increase their brand value then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.
About your Successful Advisory Board
Achieve a lower break-even point
Achieve additional, profitable revenue streams
Achieve your optimal selling prices
Acquire and integrate other companies for growth
Application to become a Member
Ask for Referrals to your Advisory Board
Attract members to your Successful Advisory Board
Automate your Successful Advisory Board
Be a more successful Business Leader
Build a balanced, effective team
Build a successful online business
Build an engaged and empowered team
Build your powerful belief about your company goals
Build your Successful Advisory Board
Build your successful online meeting
Capture the value in your existing connections
Clone your successful Alpha Group
Create and protect your intellectual property
Create successful strategic alliances
Create your compelling company purpose and guiding principles
Decide your best option for growth
Decide your bold, motivating company goals
Decide your special niche for growth
Define your compelling business proposition
Develop a strong business model for growth
Develop strategic and inspiring leadership
Develop your successful new products & services
Establish your Successful Advisory Board
Establishing Subject Matter Experts
Feedback from today's advisory board
Filter in your high-probability customers
Forecast your likely market value in 3 years
Future proof your business with an effective risk management plan
Get your products and services into a big growing market
Grow your business nationally and internationally
Help an advisory board member with their issue
How To Grow your business and double its value in 2 years
How to Run a Successful Online Meeting
How to Use the Alpha Group Online System
Increase your customers for life
Involve your people in your purpose, goals and plans
Keep your growth on track through effective indicators
Learnings from today's Advisory Board
Leverage your existing connections
Manage relationships with your customers
My Commitment to my Advisory Board
My key issue arising from today’s alpha meeting
Organise your company for growth
Plan how to increase your operating profit
Plan how to increase your profitable sales
Plan your desired market value
Post-Meeting Checklist for Regional Directors
Pre-Meeting Checklist for Regional Directors
Prepare an issue for my advisory board
Prepare your business for a high value sale
Preparing an issue for my advisory board meeting
Proposals from your Advisory Board
Questions from your Advisory Board
Raise the right finance for your company growth
Recruit the right people for your team
Register for an Alpha Group Online Meeting
Remove your strategic barriers for growth
Reports from previous advisory board meetings
Sell your business effectively
Sign the Non-disclosure Agreement
Significantly increase your brand value
Start your successful Alpha Group
Streamline your business processes
Successfully implement your key projects
Successfully implement your quarterly priorities
Successfully Partner with The Alpha Group
Successfully present your powerful growth plan
The Alpha Group in your Community
The Alpha Group Terms and Conditions
The Power of Subject Matter Experts
The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™
Thousand Day Business Support Cycle
Track members for your successful Alpha Group Launch
Transform your brand, content and online presence
Value, Include and Personalise to create a VIP Visitor Experience
Welcome to The Alpha Group Online System
Your Peer-to-peer Advisory Board
Your Question and Proposals Pinup Board