Decide your best option for growth

A strategic problem many businesses face is deciding on the best option for growth. Many companies waste a lot of time and resources on dead-end options, or alternatively chase too many rabbits at once, catching none.

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Decide your best option for growth


Do you have a clear, sure-fire strategy for maximum growth?


At The Alpha Group we make certain that you decide the best option to substantially grow your business.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you determine what is your strategic problem.

As Managing Directors and Business Leaders, some of us are unclear about the best option for growth in our companies. You may be therefore uncertain about your central focus for growing your company.

As a result, we waste a lot of precious time and resources on dead-end options and unimportant problems. The long-term effect of this waste is that we only increase the value of our company by a fraction of what we could if we were clear about our preferred growth option.


Secondly the peer-to-peer advisory board help you each define what your company excels at.

For this exercise you define three areas of business in which your company excels.

Write each in 6 to 8 words starting with an action verb

A. We …

B. We …

C. We …

Of these 3 areas, as the Business Leader, which are you personally the most passionate about and, which is your company passionate about? Note that this may be different.

Now come to your strategic conclusion about your companies core excellency.


Thirdly the peer-to-peer advisory board help you identify the growth zone for your company

For this exercise write your key company strength and your golden market opportunity, from this you can determine your growth zone.

Then project your key company strength into your golden market opportunity. From this projection you can identify the growth zone for your company. Write this in 6 to 8 words starting with an action verb.

D. Our growth zone is …


Fourthly the peer-to-peer advisory board help you decide where you want to position your growth zone.

Decide your best option for growth.

For this exercise, using a matrix, position your best option for growth within the most appropriate quadrant. If your best option for growth covers more than one quadrant, also write it in the other quadrants.

The matrix is formed as follows:


Top Left

Your current markets

Your potential new products & services

  1. Product/service development

i.e. develop new products & services for your current customers & markets


Top Right

Your potential new markets

Your potential new products & services

  1. Market creation

i.e. create your uncontested market where your competitors are irrelevant


Bottom Left

Your current markets

Your existing products & services

  1. Market penetration

i.e. sell more of your existing products & services to your current customers


Bottom Right

Your potential new markets

Your existing products & services

  1. Market development

i.e. gain some new customers and/or markets for your existing products & services

Customers and Markets

What are your conclusions about your positioning of your your best option for growth in relation to what your company excels at and which you are passionate about?


Fifthly the peer-to-peer advisory board help you evaluate the benefits of your best option for growth.

When you have successfully implemented your preferred growth option in the best market quadrant(s), what will be the benefits to:-

i) You personally?

ii) Your Senior Team?

iii) Your people?

What will be the likely beneficial effect on:

a) Your annual sales?

b) Your % operating profit?

c) On other parameters in your company?


Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of deciding your best option for growth is that as a result, you can position your company to achieve fast growth, substantially increasing your profits and value. This clarity of purpose will give you the focus you need to achieve your ambitious goals.

If you would like to find out more about how The Alpha Group members decide their best option for growth then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

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Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

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Build a balanced, effective team

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Build your powerful belief about your company goals

Build your Successful Advisory Board

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Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

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Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

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Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

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Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

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The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

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Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

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