Plan your desired market value

A strategic problem many businesses face is they fail to plan a desired market value. Many business leaders want to achieve a high market value for their companies but don’t have a clear idea of their desired market value. It is difficult to hit a target you are not aiming for.

Plan your desired market value


Do you know exactly what your company is worth, and if it was for sale, how much you would want to sell it for?


At The Alpha Group we make certain that you identify the critical factors which depress your current profit multiplier and calculate your new target multiplier and devise a plan to achieve your desired market value.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify the three biggest critical factors which currently depress your profit multiplier.

Common factors

  1. You and your Directors are essential to your business

  2. You are in a highly competitive market

  3. You have little recurring (e.g. service and/or licence) revenue

  4. You only have a few key customers all in one market sector

  5. Your new products or new services are only in the development phase

Other factors

  1. You have weak financial controls

  2. You only have a small market share

  3. You have inadequate protection of your contracts and intellectual property (e.g. trademarks)

Factors which are unique to you, other critical factors which depress your multiplier that are unique to your company/business?

Which are the top 3 factors out of the 10 above which are currently having the biggest impact on depressing your profit multiplier?


Secondly the peer-to-peer advisory board help you calculate your current profit multiplier and predict your future multiplier.

MULTIPLIER 1. 2. 3. 4. 5. Score

Where are you currently?

  • Where you plan to be in 2/3 years

You & your Directors

Your market

Your licence & service revenue

Your customers

Your new products & services

Me & my Directors are essential to my business

An autonomous management team with a succession plan in place

A highly competitive market

We are in our own niche market, high barrier to entry

Our recurring revenue < 10% total annual sales

Our recurring revenue > 80% total annual sales

< 5 key customers in 1 sector

10 key customers in 3 sectors

Our new single product/service remains in development

We have a fully developed range of new products & services

YOUR TOTAL SCORE x4= Your current & predicted profit multiplier ÷10= 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

  • In each category, describe in 5 – 7 words where you want to be. Now give yourself a score for this new situation.

Thirdly the peer-to-peer advisory board help you calculate the current market value of your company and plan your desired market value.

Where you are now

Where you want to be within 2/3 years

  1. Your annual sales (S)

  2. Your % operating profit (OP)

  3. Your annual operating profit (1 x 2)

  4. Your profit multiplier (M)





    • The market value of your company (3 x 4)
  • S x %OP x M = Company Value


Fourthly the peer-to-peer advisory board help you decide your next actions.

To refine your plan for your desired market value, what are your immediate next actions?



To engage your Team in your plan, what are your next actions?



Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of planing your desired market value is that you increase your profit multiplier and achieve your desired market value.

If you would like to find out more about how The Alpha Group members plan their desired market value then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board