Involve your people in your purpose, goals and plans

A strategic problem many businesses face is they do not fully involve their people in their company purpose, their company goals and their growth plans. Low commitment, cynicism and apathy by staff towards the company goals can make growth very difficult to attain.

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Involve your people in your purpose, goals and plans


Are all your staff fully behind your company purpose, goals and your ambitious growth plans?


At The Alpha Group we make certain that you involve all your people in the company purpose and business goals.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you summarise your company purpose, goal and principles.

you find it powerful to set out your company purpose, goals and your ambitious growth plans using this template.


A. Your compelling company purpose:

B. Your bold, motivating 1 to 2-year company goal:

C. Your guiding company principles:

Write a one-word title, followed by an 8 to 10-word affirmation:



D. The key benefits of achieving your company purpose, goal and principles:

1 To you personally?

2 To your company?

Secondly the peer-to-peer advisory board help you identify what is your strategic problem?

High commitment of everyone in a company to a compelling purpose and bold company goal is probably one of the biggest drivers of fast, sustained company growth.

However, in many companies the Business Leaders have not defined your company purpose, goal and principles. Even if they have, they’ve failed to involve your people in your purpose and goal. As a result, there is low commitment, cynicism and apathy.

Thirdly the peer-to-peer advisory board help you assess how committed your people are currently to the company purpose, goal and principles.

Level C - All staff are doing an adequate job, but often in different directions,

Level B - Some company direction, but individuals are not aligned to this direction.

Level A - A Clear, strong shared company purpose, goal and principles, all your people are committed to the purpose and goals

It is important to assess where you you believe your company is currently, as well as where you think most of your people would currently assess where your company is.

Fourthly the peer-to-peer advisory board help you create your plan to involve everyone in the company purpose, goal and principles.

It is important that you powerfully communicate your purpose and goal successfully to your people. To do this it is important to follow the framework of Words, Pictures, Feelings, Actions as this will lead to Achievement.

1 Start with words make sure to use powerful adjectives so that your people hear the power.

2 Next, paint vivid pictures so that your people see the picture.

3 Make sure to use appropriate tones and gestures, so that your people feel your emotion.

4 Finally explain the actions required so that your people trigger the desire to act.

Make sure to refine your communication and to engage your key people before you present.

How to achieve strong commitment in your people.

To achieve strong commitment in your people it is important to use the appropriate strategy, based on the Class of commitment identified.

Level C - Tell, use direct language and give clear instructions.

Level B - Present and then improve. For example, at a special company meeting using the suggested template and procedure.

Level A - Start with a clean sheet. For example, use a clean sheet to agree sales goals with your Sales Director

You will need to draw up a strategy as different people may be on different levels.

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of involving your people in your purpose, goals and plans is that through high involvement, and hence strong commitment, you can achieve astonishing business growth.

If you would like to find out more about how The Alpha Group members involve their people in their purpose, goals and plans then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

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