Mark Horner The Alpha Group Online

1A1 : Remove your strategic barriers for FastGrowth

Many companies aren’t growing fast enough because they don’t overcome the strategic barriers and critical obstacles facing them
Identify and plan to remove your strategic barriers
As a result, transform your profitability within 2 years

1A2 : Create your compelling company purpose and guiding principles

Many stagnant companies lack direction
Create your compelling purpose that is more inspiring than your competitors
Hence give your team a clear shared direction and inspiration

1A3 : Decide your best option for FastGrowth

Many companies waste a lot of time and resources on dead-end options
Decide your preferred best option to substantially grow your business
As a result, position your company to achieve fast growth

1A4 : Decide your bold, motivating company goals

Companies that achieve fast growth have bold goals to focus everyone’s efforts
Decide your stretching, motivating goals for your company
Achieve remarkable business performance and growth

1A5 : Create your powerful FastGrowth Business Plan

Low growth companies often have long, uninspiring business plans
Create your 1-page FastGrowth Plan that gives you direction, focus and inspiration
Substantially increase your profitable sales within 12 months

1A6 : Successfully present your FastGrowth Plan

Many business leaders are fearful about presenting their business growth plan to their people
Deliver a well-structured plan to your people with confidence
Inspire your people to implement your FastGrowth Plan

1A7 : Build your powerful belief about your company goals

Many business leaders hold limiting beliefs about themselves and their companies
Build a positive, empowering belief about your company goals
Make measurable progress towards your goals within 6 months

1A8 : Develop your winning attitude towards FastGrowth

Some business leaders sabotage their company’s growth by wallowing in setbacks and discounting their successes
Develop positivity about your company’s FastGrowth results and reverse your setbacks
Substantially increase your sales and profit within 12 months

1B1 : Involve your people in your company purpose, goal and principles

Low commitment, cynicism and apathy by staff towards their company goals makes growth very difficult to attain
Involve all your people in your company purpose and business goals
Through high involvement, and hence strong commitment, achieve astonishing business growth

1B2 : Develop your strategic and inspiring leadership

Many business leaders spend far too much of their time on the day to day at the expense of defining and achieving their strategic goals
Become the strategic and inspiring leader that your company needs to achieve faster growth
Substantially increase the market value of your company within 12 months

1B3 : Organise your company for FastGrowth

As companies grow, their organisation can become inflexible and slow to respond
As the business leader, design your new organisation to achieve FastGrowth
Within 18 months your new organization is the key to your company growth and performance

1B4 : Recruit the right people for your team

Business leaders often spend much time of their time managing the wrong people
Strengthen your team by recruiting talented people who perform in your company
Dramatically enhance your interviewing and selection of the right people you need to grow your business

1B5 : Clarify your team’s roles

In some companies there is confusion about who is responsible for the many activities in running and growing the business
Clarify your own and your team's roles and the mutual help you all need in your roles
Build a strong foundation for fast and sustained growth in your company

1B6 : Build your more balanced, effective team

Some companies plateau because they lack a good mix of team types
Evaluate your personality types in your team and plan how to achieve a balanced, effective team
Within 12 months significantly increase the effectiveness of your team

1B7 : Build your engaged and empowered team

Slow and inefficient implementation of growth plans through people hampers some companies
Create your plan to engage and empower your team to achieve outstanding results
Substantially increase the performance and growth of your company

1B8 : Coach your people for FastGrowth

In some companies, managers just tell their people what to do. The serious consequences are low productivity and poor morale
Develop your effectiveness at coaching your people
Within 12 months make significant progress towards achieving FastGrowth in your company

1B9 : Successfully implement your quarterly FastGrowth priorities

Many companies have strategies for business growth, yet they fail to achieve FastGrowth. Why? The answer is usually poor implementation of their strategies
Plan how to successfully implement your business growth priorities as FastGrowth projects
Every 3 months make significant and sustained progress

2A1 : Plan how to increase your profitable sales

Many business leaders have the goal to grow their profitable sales. However, given their competition, this goal is challenging for them to achieve
Identify and plan where you can substantially grow your profitable sales
Increase your company’s profitable sales by 10% to 20% within 12 months

2A2 : Sharpen your market focus

Some companies are unclear about the markets that they should concentrate on. As a result, they waste a lot of the energy, time and resources
Clarify your sales goals and create or pinpoint focus on your customers
Over 12 months, gain enough of the profitable customers you want to achieve FastGrowth

2A3 : Decide your special niche for FastGrowth

The potential customers of some companies often find it difficult to distinguish these companies from their competitors. The result is often static sales and low retention of customers
Decide and create your special niche that inspires you
Significantly increase your market value

2A4 : Define your compelling business proposition

Growth companies usually make their business proposition to their customers the cornerstone of their FastGrowth strategy
Define your new compelling business proposition for your key service or product
Within 12 months, substantially increase your sales through your new proposition

2A5 : Develop successful new products & services

For many companies their existing products and services just aren’t capable of generating enough FastGrowth. Their challenge is to develop some high value products and services
Create, select and develop at least 2 new products and services for your company
Successfully launch one of your new products and services within 18 months

2A6 : Create your WOW business for FastGrowth

To potential customers many businesses are just DULL
Create your business that WOWs both you, your people and your customers
By creating your WOW business, you transform your company, fast

2A7 : Generate potential customers

Many business leaders have ambitious growth goals for their companies. However, some of these companies generate insufficient potential customers for their business growth
Decide your key marketing tools and create your successful marketing plan
Within 12 months significantly increase your profitable sales

2A8 : Generate and filter-in high-probability customers

Some companies waste a lot of their precious time and resources on those potential customers who probably will not become actual customers
Create and then refine your process to filter-in high probability customers
Within 12 months substantially increase your profitable sales

2B1 : Gain your ideal customers

A problem facing some companies is an ineffective sales process. The result is that they just don’t gain enough profitable customers
Create and implement a successful sales process for you and your team to gain plenty of your ideal customers
Achieve remarkable business growth within 18 months

2B2 : Achieve your optimal selling prices

Some companies have poor pricing strategies and make big mistakes when pricing their products and services
Focus on and refine your pricing strategy to gain your ideal customers at optimal prices
Within 12 months enjoy profitable sales from the right customers for your business

2B3 : Significantly increase your brand value

Many of us are unclear about the brand value that we provide to our customers. As a result, we sell our products and services at lower margins
Assess your brand value and plan how to significantly increase it
Substantially increase the worth of your company

2B4 : Transform your brand, content and online presence

Today some companies are achieving extraordinary FastGrowth through their brand and online assets
Enhance and integrate your brand, content and online presence
Transform these 3 assets to achieve FastGrowth within 2 years

2B5 : Manage relationships with your customers

Customer loyalty is declining because they have plenty of options, so your relationships with your customers is vital to your business success
Assess how well you manage your company’s relationships with your customers and plan to improve these relationships
Survive, thrive and grow as a company

2B6 : Increase your lifetime customers

Ideal customers who you retain for a lifetime are key to your business growth
Calculate the financial benefits of your lifetime, ideal customers and plan how to increase these customers
Within 12 months, significantly increase the % of annual sales from your lifetime customers

2B7 : Gain your valuable referrals

In our increasingly overcrowded markets, most of our marketing is far less effective than it used to be. As a result, the cost of us gaining new customers is becoming very expensive
Some companies achieve more than 20% of new customers from referrals
Plan how to gain more valuable referrals for your company

2B8 : Build your successful online business

Many of us have potential customers who now expect 24/7 service. We also face new competitors coming at our customers on online channels
Build and/or enhance your successful online business
Within 18 months your online business is contributing significantly to your bottom line

2B9 : Achieve additional, profitable revenues

Many companies are striving to increase their profitable sales by growing their customer base. Sometimes they could achieve higher revenues by focusing on their under-utilised resources and also from add on services and products
Significantly increase your additional, profitable revenues
Add 10% to 20% to your annual sales from your additional revenues

3A1 : Plan how to increase your operating profit

The goal of many companies is to increase their operating profit yet some lack a clear plan to achieve this goal
Create your Profit Plan and successfully implement it in your company
Significantly increase the value of our company

3A2 : Achieve a lower break-even

For many companies a low break-even is often crucial for their profitability and business growth
Calculate and then plan to achieve your lower % break-even through both lower fixed costs and higher % gross margins
Within 12 months, through our lower break-even, substantially increase your operating profit

3A3 : Develop a stronger business model

Some established companies fail spectacularly because they retain their old, weak business models
Assess your company’s business model and plan how to strengthen it
Substantially increase your profit through your stronger business model

3A4 : Streamline your business processes

There are some remarkably successful product and service companies across the world who thrive through their efficient processes
Identify one of your key business processes and streamline it
Within 12 months, through your streamlined, efficient business processes, significantly increase your profit

3A5 : Keep your FastGrowth on track through effective indicators

In today’s highly competitive markets, business leaders need the right information and controls for their companies to thrive and grow
Decide your 10 Key Performance Indicators (KPIs) that will keep your business performance and growth on track
Within 12 months, through your KPIs, increase your profit

3A6 : Raise the finance for your FastGrowth

Many companies want to grow but find it difficult to raise additional finance for their business growth
Clarify both the purpose and the amount of additional finance you need
Identify and obtain your preferred finance option for your FastGrowth

3A7 : Acquire and integrate your company for FastGrowth

There are companies that grow impressively by acquiring and integrating other companies. However, there are other companies that waste large amounts of money, time and company value in buying other companies
Plan how to successfully finance, acquire and integrate another company
Enjoy remarkably profit growth from your buy and build plan

3A8 : Successfully implement key projects

In growing their companies, business leaders need to implement a series of projects. Many such projects seriously overrun their budgets and deadlines and sometimes fail to meet the deserved goals
Successfully implement your next key project
Implement your future projects on time and to budget and significantly increase your profitability

3B1 : Plan your desired market value

Many business leaders want to achieve a high market value for their companies but don’t have a clear idea of their desired market value
Identify the critical factors which depress your current profit multiplier and market value
Calculate your target profit multiplier and plan how to achieve your desired market value

3B2 : Be a FastGrowth Business Leader

In FastGrowth companies, the business leaders are effective at both improving their existing business and developing their future business
Assess yourself as a FastGrowth business leader and identify your 4 priorities for significantly increasing your effectiveness
Transform the profit multiplier and market value of your company

3B3 : Create, protect and exploit your intellectual property

Many business leaders are unaware of the huge financial and commercial value of the Intellectual Property (IP) of their companies
Create your strategy to assess, create and then protect your IP
Significantly increase your market value through your IP

3B4 : Create your successful strategic alliances

A lot of business leaders attempt to achieve FastGrowth through strategic alliances but many of these alliances fail miserably
Assess the potential of strategic alliances on your company’s growth and plan your next strategic alliance
Within 12 months increase your market value through your successful alliances

3B5 : Grow your business nationally and internationally

With possible saturation of their local markets, now is a good time for many companies to grow into new geographic areas
Plan how to substantially grow your business nationally or internationally
Significantly increase your sales, profit and profit multiplier by successfully implementing your plan

3B6 : Get your products and services into a big growing market

Many companies are stuck in a small niche i.e. they find it difficult to get into a much bigger, more profitable niche
Plan how to successfully get your products and/or services into your target, big market
Transform your market value

3B7 : Prepare your business for a high value sale

Despite consistently increasing their sales and profit some business leaders find it difficult to sell their businesses for good values. Why? Many of these businesses fail to inspire prospective buyers
Create your Action Plan to prepare and groom your business for a high value sale
Significantly increase both your sales value and the ease of selling your business

3B8 : Sell your business effectively

80% of business sales collapse before completion at huge financial and psychological costs to their business owners
Plan how to sell your business effectively by defining your clear goal for your sale, deciding a realistic value and finding your ideal advisers
Substantially increase your market value

Workbook Opportunities

If you are interested in a specific Workbook, then please contact me for more information.

Your FastGrowth™ Projects

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