Get your products and services into a big growing market

A strategic problem many businesses face is they fail to get their products and services into a big market. Many companies are stuck in a small niche i.e. they find it difficult to get into a much bigger, more profitable niche.

Get your products and services into a big growing market


Is there a much bigger market out there that you could serve?


At The Alpha Group we make certain that you plan how to successfully get your products and/or services into a big target market.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

you are often established in your chosen market niche. As a result, your sales and profits from the products/services in this niche are ok. However, thet know of a much bigger market that they could get your products/services into. If they are successful in this big market, they will substantially increase the profits and market value of your company.

What is your target big market into which you could get your products/services?

Some examples of big markets could be a larger market adjacent to one you are currently in e.g. moving from dental to doctors’ surgeries. Another example could be moving from one specialist part of a large company into a much bigger part of the same company e.g. from tractors to cars. Another example could be moving into a large geographical market e.g. moving from the UK into the US market.

The peer-to-peer advisory board help you identify the of the big market that they want to conquer.


Secondly the peer-to-peer advisory board help you identify your current position in relation to the target big market.

In relation to the target big market, you rate themselves for where they are currently on a scale of 1 to 10.

1 The product or service is mainly purchased by customers who value its unique, innovative features.

These early adopters want your product/service because it gives you a significant technical edge.


10 You have 'Productized' your product or service and so it’s selling well in your chosen big market.

Your conservative customers value your “total” product/service because it gives you security and safety, and substantial commercial benefits e.g. lower costs, higher productivity, increased sales.

We also explore other questions with you to get an accurate view of your position:

How much competition is there for your company in your target, big market? i.e. Are there lots of competitors with similar products/services to yours in your target market?

What are your strategic conclusions about your position in your target, big market and about your competitors in this market?


Thirdly the peer-to-peer advisory board help you create your total product/service solution.

What is a total product? It is a product offering that is easy for conservative buyers in your target, big market to purchase.

What is a 'Productized' service? It is a a fully tested, packaged, and marketed product or service around which you have added some extra features which makes it easy for conservative buyers in your target, big market to purchase. An example is an overseas package holiday in which the provider has added flight, coach pickup from the airport, tour guide etc. to the basic holiday at a specified hotel.

To get into your big, target market, what are the relevant additional services/features that you will add to your core product or core service. For example, if your core product is some specialised software for your niche market, you could add installation, training, support and additional software to make your product attractive in a big market.

The peer-to-peer advisory board help you to list out your top three services and features that they will add to the core product/service:

We look at the additional services or features that they will add, as well as who will this benefit and how?


Fourthly the peer-to-peer advisory board help you decide your best channel, marketing and pricing for the total product/service.

For the total product/service, you decide what best new channel they will use, how they will market your product/service through this channel and the pricing they will set. We look at your decisions, the reasons for your decisions, and as, some of these decisions may require changes to how they currently run your business, we also, consider how the current business will be affected.

you find it useful to use this template:

A What are your decisions?

B The reasons for your decisions

C How will these affect your current business?

Your best channel to your target big market

Your marketing to support this channel

Your pricing for this channel

What are your strategic conclusions on the above?

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of getting your products and services into a big growing market is that you will transform your market value within 2 to 3 years.

If you would like to find out more about how The Alpha Group members get products and services into a big growing market then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

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Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

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Be a more successful Business Leader

Build a balanced, effective team

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Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

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Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

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Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

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Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

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Start your successful Alpha Group

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Successfully implement your key projects

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Successfully Partner with The Alpha Group

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The Alpha Group in your Community

The Alpha Group Online System

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The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

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