Are there sufficient customers out there for you ambitious plans?
At The Alpha Group we make certain that you decide your key marketing tools and create your successful marketing plan.
So, how does this happen?
Easy, its a six step-process using the power of the peer-to-peer advisory board.
Firstly the peer-to-peer advisory board help you identify what is your strategic problem.
Many of us have ambitious goals for our businesses. This could result in us substantially growing the value of our respective companies. However, some of our companies just aren’t generating enough potential customers that we need for our company growth.
Secondly the peer-to-peer advisory board help you learn the FastGrowth™ process to generate more potential customers.
In brief, the FastGrowth™ process consists of the following three stages.
1 Decide your strategic conclusions about generating your potential customers
2 Select your key marketing tools
3 Implement your 12-month marketing plan
Thirdly the peer-to-peer advisory board help you decide your key marketing tools.
They find it useful to decide which marketing tools to prioritise in the next 12 months to generate sufficient prospects for your company. This is based on the need to achieve your goals, within the boundaries of how much they can afford to invest.
We look at various marketing tools, from the main categories of Marketing Materials, Broadcast Media, Direct Marketing, Relationship based Marketing, and Online Marketing.
1 Marketing Materials
c) Information guides
d) Sample packs
e) Testimonials & case studies
2 Broadcast Media
b) PR stories
c) Feature articles
3 Direct Marketing
a) Direct mail
c) Directory listings
d) Joint promotions
4 Relationship based Marketing
c) Public speaking
e) Trade associations
f) Chambers of Commerce
h) Hospitality events
5 Online Marketing
b) Email marketing
c) Pay per click
d) Search engine optimisation
f) Twitter & Facebook
g) Customer Relationship Management (CRM)
h) Content marketing
From this the peer-to-peer advisory board help you select five key marketing channels for your business.
Fourthly the peer-to-peer advisory board help you create your powerful 12-month marketing plan.
you set bold goals for the results they want to achieve:
Powerful twelve month sales goals:
• The % increase in annual sales you want:
• The number of prospects you need to generate per month:
you take your agreed five key marketing tools and create a visual, 12-month, marketing chart in order to map out the key activities to meet your goals.
Lastly the peer-to-peer advisory board help you take massive action.
The profound impact on you and your company of generating more potential customers is that within 12 months you significantly increase your profitable sales, increasing the value of your company.
If you would like to find out more about how The Alpha Group members generate potential customers then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.
About your Successful Advisory Board
Achieve a lower break-even point
Achieve additional, profitable revenue streams
Achieve your optimal selling prices
Acquire and integrate other companies for growth
Application to become a Member
Ask for Referrals to your Advisory Board
Attract members to your Successful Advisory Board
Automate your Successful Advisory Board
Be a more successful Business Leader
Build a balanced, effective team
Build a successful online business
Build an engaged and empowered team
Build your powerful belief about your company goals
Build your Successful Advisory Board
Build your successful online meeting
Capture the value in your existing connections
Clone your successful Alpha Group
Create and protect your intellectual property
Create successful strategic alliances
Create your compelling company purpose and guiding principles
Decide your best option for growth
Decide your bold, motivating company goals
Decide your special niche for growth
Define your compelling business proposition
Develop a strong business model for growth
Develop strategic and inspiring leadership
Develop your successful new products & services
Establish your Successful Advisory Board
Establishing Subject Matter Experts
Feedback from today's advisory board
Filter in your high-probability customers
Forecast your likely market value in 3 years
Future proof your business with an effective risk management plan
Get your products and services into a big growing market
Grow your business nationally and internationally
Help an advisory board member with their issue
How To Grow your business and double its value in 2 years
How to Run a Successful Online Meeting
How to Use the Alpha Group Online System
Increase your customers for life
Involve your people in your purpose, goals and plans
Keep your growth on track through effective indicators
Learnings from today's Advisory Board
Leverage your existing connections
Manage relationships with your customers
My Commitment to my Advisory Board
My key issue arising from today’s alpha meeting
Organise your company for growth
Plan how to increase your operating profit
Plan how to increase your profitable sales
Plan your desired market value
Post-Meeting Checklist for Regional Directors
Pre-Meeting Checklist for Regional Directors
Prepare an issue for my advisory board
Prepare your business for a high value sale
Preparing an issue for my advisory board meeting
Proposals from your Advisory Board
Questions from your Advisory Board
Raise the right finance for your company growth
Recruit the right people for your team
Register for an Alpha Group Online Meeting
Remove your strategic barriers for growth
Reports from previous advisory board meetings
Sell your business effectively
Sign the Non-disclosure Agreement
Significantly increase your brand value
Start your successful Alpha Group
Streamline your business processes
Successfully implement your key projects
Successfully implement your quarterly priorities
Successfully Partner with The Alpha Group
Successfully present your powerful growth plan
The Alpha Group in your Community
The Alpha Group Terms and Conditions
The Power of Subject Matter Experts
The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™
Thousand Day Business Support Cycle
Track members for your successful Alpha Group Launch
Transform your brand, content and online presence
Value, Include and Personalise to create a VIP Visitor Experience
Welcome to The Alpha Group Online System
Your Peer-to-peer Advisory Board
Your Question and Proposals Pinup Board