Generate potential customers

A strategic problem many businesses face is they fail to generate enough potential customers. Many business leaders have ambitious growth goals for their companies. However, some of these companies generate insufficient potential customers to drive their business growth.

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Generate potential customers


Are there sufficient customers out there for you ambitious plans?


At The Alpha Group we make certain that you decide your key marketing tools and create your successful marketing plan.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

Many of us have ambitious goals for our businesses. This could result in us substantially growing the value of our respective companies. However, some of our companies just aren’t generating enough potential customers that we need for our company growth.


Secondly the peer-to-peer advisory board help you learn the FastGrowth™ process to generate more potential customers.

In brief, the FastGrowth™ process consists of the following three stages.

1 Decide your strategic conclusions about generating your potential customers

2 Select your key marketing tools

3 Implement your 12-month marketing plan


Thirdly the peer-to-peer advisory board help you decide your key marketing tools.

They find it useful to decide which marketing tools to prioritise in the next 12 months to generate sufficient prospects for your company. This is based on the need to achieve your goals, within the boundaries of how much they can afford to invest.

We look at various marketing tools, from the main categories of Marketing Materials, Broadcast Media, Direct Marketing, Relationship based Marketing, and Online Marketing.

1 Marketing Materials

a) Brochures

b) Newsletters

c) Information guides

d) Sample packs

e) Testimonials & case studies


2 Broadcast Media

a) Advertising

b) PR stories

c) Feature articles

d) Competitions

e) Radio

f) TV


3 Direct Marketing

a) Direct mail

b) Telemarketing

c) Directory listings

d) Joint promotions


4 Relationship based Marketing

a) Referrals

b) Networking

c) Public speaking

d) Sponsorships

e) Trade associations

f) Chambers of Commerce

g) Exhibitions

h) Hospitality events

i) Seminars


5 Online Marketing

a) Websites

b) Email marketing

c) Pay per click

d) Search engine optimisation

e) LinkedIn

f) Twitter & Facebook

g) Customer Relationship Management (CRM)

h) Content marketing


From this the peer-to-peer advisory board help you select five key marketing channels for your business.


Fourthly the peer-to-peer advisory board help you create your powerful 12-month marketing plan.

you set bold goals for the results they want to achieve:

Powerful twelve month sales goals:

• The % increase in annual sales you want:

• %

• The number of prospects you need to generate per month:

• #

you take your agreed five key marketing tools and create a visual, 12-month, marketing chart in order to map out the key activities to meet your goals.

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of generating more potential customers is that within 12 months you significantly increase your profitable sales, increasing the value of your company.

If you would like to find out more about how The Alpha Group members generate potential customers then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board