Are there sufficient customers out there for you ambitious plans?
At The Alpha Group we make certain that you decide your key marketing tools and create your successful marketing plan.
So, how does this happen?
Easy, its a six step-process using the power of the peer-to-peer advisory board.
Firstly the peer-to-peer advisory board help you identify what is your strategic problem.
Many of us have ambitious goals for our businesses. This could result in us substantially growing the value of our respective companies. However, some of our companies just aren’t generating enough potential customers that we need for our company growth.
Secondly the peer-to-peer advisory board help you learn the FastGrowth™ process to generate more potential customers.
In brief, the FastGrowth™ process consists of the following three stages.
1 Decide your strategic conclusions about generating your potential customers
2 Select your key marketing tools
3 Implement your 12-month marketing plan
Thirdly the peer-to-peer advisory board help you decide your key marketing tools.
They find it useful to decide which marketing tools to prioritise in the next 12 months to generate sufficient prospects for your company. This is based on the need to achieve your goals, within the boundaries of how much they can afford to invest.
We look at various marketing tools, from the main categories of Marketing Materials, Broadcast Media, Direct Marketing, Relationship based Marketing, and Online Marketing.
1 Marketing Materials
c) Information guides
d) Sample packs
e) Testimonials & case studies
2 Broadcast Media
b) PR stories
c) Feature articles
3 Direct Marketing
a) Direct mail
c) Directory listings
d) Joint promotions
4 Relationship based Marketing
c) Public speaking
e) Trade associations
f) Chambers of Commerce
h) Hospitality events
5 Online Marketing
b) Email marketing
c) Pay per click
d) Search engine optimisation
f) Twitter & Facebook
g) Customer Relationship Management (CRM)
h) Content marketing
From this the peer-to-peer advisory board help you select five key marketing channels for your business.
Fourthly the peer-to-peer advisory board help you create your powerful 12-month marketing plan.
you set bold goals for the results they want to achieve:
Powerful twelve month sales goals:
• The % increase in annual sales you want:
• The number of prospects you need to generate per month:
you take your agreed five key marketing tools and create a visual, 12-month, marketing chart in order to map out the key activities to meet your goals.
Lastly the peer-to-peer advisory board help you take massive action.
The profound impact on you and your company of generating more potential customers is that within 12 months you significantly increase your profitable sales, increasing the value of your company.
If you would like to find out more about how The Alpha Group members generate potential customers then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.