Transform your brand, content and online presence

A strategic problem many businesses face is they have a weak brand, poor content and a poor online presence. Today some companies are achieving extraordinary growth through their brand and online assets, while others neglect this route to fast growth.

Transform your brand, content and online presence


Is your brand, content and online presence maximised to its full potential?


At The Alpha Group we make certain that you enhance and integrate your brand, content and online presence.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you assess your three key assets.

Today, some companies are achieving extraordinary FastGrowth by integrating your brand, content and your online presence.

Using the 3 boxes below, rate the current effectiveness of your 3 assets on a scale of 1 to 10, where 1 is barely adequate and 10 is outstanding.

Your Brand

(your brand value, company reputation, how much customers trust you)

Your Content

(how relevant and valuable your content is to your customers, off-line & online)

Your Online presence

(your SEO ranking, your channels to market online and social media links)

Now multiply your 3 scores. The maximum you can score is 1,000 and the minimum is 1. Put your score for your current effectiveness in the left-hand box below:

What are your strategic conclusions on the potential for you to enhance and integrate your 3 assets? What will be the likely impact on your growth when you transform these assets? Write your conclusions below:

• •

Secondly the peer-to-peer advisory board help you IDENTIFY HOW TO TRANSFORM YOUR 3 KEY ASSETS

What strategic changes work best for you to increase your scores for your brand, content and online presence?


Your Current Score: _______ Your New Score: ______

(from page 1)

What can you do to improve your score? (Start each change with an action verb.)

Some strategic changes that you could make:

a) Clarify your company purpose

b) Regularly communicate and involve your staff in your company purpose and proposition

c) Differentiate our company through your compelling proposition

d) Develop your clear brand guidelines

e) Refresh your brand every 2 years

Your other strategic changes:

• •


Your Current Score: _______

(from page 1)

What can you do to improve your score?

Some strategic changes that you could make: Your New Score: ______

a) Set specific goals for your content marketing

b) Create your content marketing plan

c) Define the key personas of the customers that you want

d) Conduct research into the content that your customer personas enjoy and share

e) Produce content for each of your customer personas

f) Make your content concise and original

g) Produce regular content which is shared across multiple online and offline channels

h) Put regular calls to action in all your content

Your other strategic changes:

• •


Your Current Score: _______

(from page 1)

What can you do to improve your score?

Some strategic changes that you could make: Your New Score: ______

a) Develop clear goals and desired return on investment (ROI) for your online channels

b) Create your plan for attracting and retaining your new connections in your social media channels

c) Ensure that your online presence is consistent with your printed marketing materials

d) Create a clear social media policy for your company

e) Regularly take part in discussions on relevant online channels

f) React quickly to both positive and negative comments about your company on social media

g) Monitor how much traffic your website is getting and where this traffic comes from

h) Experiment with online advertising to create cost effective business

i) Know where you sit on search engine results

Your other strategic changes

• •

For each of your assets on 2(pages 2-3), please asterisk your 2 priority strategic changes that will substantially improve the asset scores. Write each of these key changes on a small post- it and then place you in the appropriate boxes of your Plan on page 4.

Thirdly the peer-to-peer advisory board help you PLAN TO TRANSFORM YOUR KEY ASSETS


Fourthly the peer-to-peer advisory board help you EVALUATE THE BENEFITS TO YOU AND YOUR COMPANY


Lastly the peer-to-peer advisory board help you take urgent massive action.

The profound impact on you and your company of transforming your brand, content and online presence is that transform these three key assets, your brand, your content and your poor online presence to achieve remarkable growth within two years.

If you would like to find out more about how The Alpha Group members transform their brand, content and online presence then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board