Question:
Is your brand, content and online presence maximised to its full potential?
Answer:
At The Alpha Group we make certain that you enhance and integrate your brand, content and online presence.
So, how does this happen?
Easy, its a six step-process using the power of the peer-to-peer advisory board.
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Firstly the peer-to-peer advisory board help you assess your three key assets.
Today, some companies are achieving extraordinary FastGrowth by integrating your brand, content and your online presence.
Using the 3 boxes below, rate the current effectiveness of your 3 assets on a scale of 1 to 10, where 1 is barely adequate and 10 is outstanding.
Your Brand
(your brand value, company reputation, how much customers trust you)
Your Content
(how relevant and valuable your content is to your customers, off-line & online)
Your Online presence
(your SEO ranking, your channels to market online and social media links)
Now multiply your 3 scores. The maximum you can score is 1,000 and the minimum is 1. Put your score for your current effectiveness in the left-hand box below:
What are your strategic conclusions on the potential for you to enhance and integrate your 3 assets? What will be the likely impact on your growth when you transform these assets? Write your conclusions below:
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Secondly the peer-to-peer advisory board help you IDENTIFY HOW TO TRANSFORM YOUR 3 KEY ASSETS
What strategic changes work best for you to increase your scores for your brand, content and online presence?
Your Current Score: _______ Your New Score: ______
(from page 1)
What can you do to improve your score? (Start each change with an action verb.)
Some strategic changes that you could make:
a) Clarify your company purpose
b) Regularly communicate and involve your staff in your company purpose and proposition
c) Differentiate our company through your compelling proposition
d) Develop your clear brand guidelines
e) Refresh your brand every 2 years
Your other strategic changes:
• •
Your Current Score: _______
(from page 1)
What can you do to improve your score?
Some strategic changes that you could make: Your New Score: ______
a) Set specific goals for your content marketing
b) Create your content marketing plan
c) Define the key personas of the customers that you want
d) Conduct research into the content that your customer personas enjoy and share
e) Produce content for each of your customer personas
f) Make your content concise and original
g) Produce regular content which is shared across multiple online and offline channels
h) Put regular calls to action in all your content
Your other strategic changes:
• •
Your Current Score: _______
(from page 1)
What can you do to improve your score?
Some strategic changes that you could make: Your New Score: ______
a) Develop clear goals and desired return on investment (ROI) for your online channels
b) Create your plan for attracting and retaining your new connections in your social media channels
c) Ensure that your online presence is consistent with your printed marketing materials
d) Create a clear social media policy for your company
e) Regularly take part in discussions on relevant online channels
f) React quickly to both positive and negative comments about your company on social media
g) Monitor how much traffic your website is getting and where this traffic comes from
h) Experiment with online advertising to create cost effective business
i) Know where you sit on search engine results
Your other strategic changes
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For each of your assets on 2(pages 2-3), please asterisk your 2 priority strategic changes that will substantially improve the asset scores. Write each of these key changes on a small post- it and then place you in the appropriate boxes of your Plan on page 4.
Thirdly the peer-to-peer advisory board help you PLAN TO TRANSFORM YOUR KEY ASSETS
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Fourthly the peer-to-peer advisory board help you EVALUATE THE BENEFITS TO YOU AND YOUR COMPANY
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Lastly the peer-to-peer advisory board help you take urgent massive action.
The profound impact on you and your company of transforming your brand, content and online presence is that transform these three key assets, your brand, your content and your poor online presence to achieve remarkable growth within two years.
If you would like to find out more about how The Alpha Group members transform their brand, content and online presence then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.
About your Successful Advisory Board
Achieve a lower break-even point
Achieve additional, profitable revenue streams
Achieve your optimal selling prices
Acquire and integrate other companies for growth
Application to become a Member
Ask for Referrals to your Advisory Board
Attract members to your Successful Advisory Board
Automate your Successful Advisory Board
Be a more successful Business Leader
Build a balanced, effective team
Build a successful online business
Build an engaged and empowered team
Build your powerful belief about your company goals
Build your Successful Advisory Board
Build your successful online meeting
Capture the value in your existing connections
Clone your successful Alpha Group
Create and protect your intellectual property
Create successful strategic alliances
Create your compelling company purpose and guiding principles
Decide your best option for growth
Decide your bold, motivating company goals
Decide your special niche for growth
Define your compelling business proposition
Develop a strong business model for growth
Develop strategic and inspiring leadership
Develop your successful new products & services
Establish your Successful Advisory Board
Establishing Subject Matter Experts
Feedback from today's advisory board
Filter in your high-probability customers
Forecast your likely market value in 3 years
Future proof your business with an effective risk management plan
Get your products and services into a big growing market
Grow your business nationally and internationally
Help an advisory board member with their issue
How To Grow your business and double its value in 2 years
How to Run a Successful Online Meeting
How to Use the Alpha Group Online System
Increase your customers for life
Involve your people in your purpose, goals and plans
Keep your growth on track through effective indicators
Learnings from today's Advisory Board
Leverage your existing connections
Manage relationships with your customers
My Commitment to my Advisory Board
My key issue arising from today’s alpha meeting
Organise your company for growth
Plan how to increase your operating profit
Plan how to increase your profitable sales
Plan your desired market value
Post-Meeting Checklist for Regional Directors
Pre-Meeting Checklist for Regional Directors
Prepare an issue for my advisory board
Prepare your business for a high value sale
Preparing an issue for my advisory board meeting
Proposals from your Advisory Board
Questions from your Advisory Board
Raise the right finance for your company growth
Recruit the right people for your team
Register for an Alpha Group Online Meeting
Remove your strategic barriers for growth
Reports from previous advisory board meetings
Sell your business effectively
Sign the Non-disclosure Agreement
Significantly increase your brand value
Start your successful Alpha Group
Streamline your business processes
Successfully implement your key projects
Successfully implement your quarterly priorities
Successfully Partner with The Alpha Group
Successfully present your powerful growth plan
The Alpha Group in your Community
The Alpha Group Terms and Conditions
The Power of Subject Matter Experts
The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™
Thousand Day Business Support Cycle
Track members for your successful Alpha Group Launch
Transform your brand, content and online presence
Value, Include and Personalise to create a VIP Visitor Experience
Welcome to The Alpha Group Online System
Your Peer-to-peer Advisory Board
Your Question and Proposals Pinup Board