Transform your brand, content and online presence

Question:

Is your brand, content and online presence maximised to its full potential?

Answer:

At The Alpha Group we make certain that you enhance and integrate your brand, content and online presence.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.

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Firstly the peer-to-peer advisory board help you assess your three key assets.

Today, some companies are achieving extraordinary FastGrowth by integrating your brand, content and your online presence.

Using the 3 boxes below, rate the current effectiveness of your 3 assets on a scale of 1 to 10, where 1 is barely adequate and 10 is outstanding.

Your Brand

(your brand value, company reputation, how much customers trust you)

Your Content

(how relevant and valuable your content is to your customers, off-line & online)

Your Online presence

(your SEO ranking, your channels to market online and social media links)

Now multiply your 3 scores. The maximum you can score is 1,000 and the minimum is 1. Put your score for your current effectiveness in the left-hand box below:

What are your strategic conclusions on the potential for you to enhance and integrate your 3 assets? What will be the likely impact on your growth when you transform these assets? Write your conclusions below:

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Secondly the peer-to-peer advisory board help you IDENTIFY HOW TO TRANSFORM YOUR 3 KEY ASSETS

What strategic changes work best for you to increase your scores for your brand, content and online presence?

1. YOUR BRAND

Your Current Score: _______ Your New Score: ______

(from page 1)

What can you do to improve your score? (Start each change with an action verb.)

Some strategic changes that you could make:

a) Clarify your company purpose

b) Regularly communicate and involve your staff in your company purpose and proposition

c) Differentiate our company through your compelling proposition

d) Develop your clear brand guidelines

e) Refresh your brand every 2 years

Your other strategic changes:

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2. YOUR CONTENT

Your Current Score: _______

(from page 1)

What can you do to improve your score?

Some strategic changes that you could make: Your New Score: ______

a) Set specific goals for your content marketing

b) Create your content marketing plan

c) Define the key personas of the customers that you want

d) Conduct research into the content that your customer personas enjoy and share

e) Produce content for each of your customer personas

f) Make your content concise and original

g) Produce regular content which is shared across multiple online and offline channels

h) Put regular calls to action in all your content

Your other strategic changes:

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3. YOUR CONTENT

Your Current Score: _______

(from page 1)

What can you do to improve your score?

Some strategic changes that you could make: Your New Score: ______

a) Develop clear goals and desired return on investment (ROI) for your online channels

b) Create your plan for attracting and retaining your new connections in your social media channels

c) Ensure that your online presence is consistent with your printed marketing materials

d) Create a clear social media policy for your company

e) Regularly take part in discussions on relevant online channels

f) React quickly to both positive and negative comments about your company on social media

g) Monitor how much traffic your website is getting and where this traffic comes from

h) Experiment with online advertising to create cost effective business

i) Know where you sit on search engine results

Your other strategic changes

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For each of your assets on 2(pages 2-3), please asterisk your 2 priority strategic changes that will substantially improve the asset scores. Write each of these key changes on a small post- it and then place you in the appropriate boxes of your Plan on page 4.

Thirdly the peer-to-peer advisory board help you PLAN TO TRANSFORM YOUR KEY ASSETS

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Fourthly the peer-to-peer advisory board help you EVALUATE THE BENEFITS TO YOU AND YOUR COMPANY

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Lastly the peer-to-peer advisory board help you take urgent massive action.

The profound impact on you and your company of transforming your brand, content and online presence is that transform these three key assets, your brand, your content and your poor online presence to achieve remarkable growth within two years.