Manage relationships with your customers

A strategic problem many businesses face is they fail to properly manage their relationships with their customers. Businesses recognise that Customer loyalty is declining because the Customers have plenty of options, so their relationships with their customers is vital to their business success.

Manage relationships with your customers


Are your customers as loyal to your company as you would like?


At The Alpha Group we make certain that you assess how well you manage your company’s relationships with your customers and plan to improve these relationships

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

Your customers’ expectations are rising, and new technology keeps raising the bar for what they expect. Your customers’ knowledge is increasing. your easy access to information and reviews through the internet and social media make customers less reliant on you.

Customer loyalty is declining, they have plenty of options. your increasing intolerance of low performance and poor service mean that relationships with you are becoming increasingly transactional and short term.

The critical three stages in your relationships with your customers are:

1 Before they buy from you

2 Whilst they are buying from you

3 After they have bought from you


Secondly the peer-to-peer advisory board help you assess your relationships with your customers.

Using the 1 to 10 rating system, where “10” is outstanding and “1” is barely adequate; you assess your company performance is at each of these three stages:

- Your assessment of your relationships with your customers


What do you do to engage with prospective customers?

(Awareness, interest, engagement, consideration and decision)


What do you do when customers order?

(Order, order confirmation, order fulfilment & delivery and payment)


What do you do after the orders are completed?

(Initial product/service experience, ongoing product/service experience, cross sell/up-sell, service & repairs).


Thirdly the peer-to-peer advisory board help you identify what matters most to your customers.

Remember, as far as customers are concerned, it’s your relationship not yours.

What is most critical for you?

a) Before they buy?

b) Whilst they are buying?

c) After they have bought?

What are your strategic conclusions about your assessment?


Fourthly the peer-to-peer advisory board help you plan your key improvements.

What key changes will you make to improve your relationships with your customers?

Your plan to improve your relationships with your customers

1 Before they buy?

2 Whilst they are buying?

3 After they have bought?


Lastly the peer-to-peer advisory board help you take massive action to implement your priority improvements.

The profound impact of managing your relationships with your customers is that you will survive, thrive and grow as a company, leading to increased profits and value.

If you would like to find out more about how The Alpha Group members manage relationships with customers then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board