Do you ever feel like you are having to cover for a gap in your organisation?
At The Alpha Group we make certain that you clarify your own and your team's roles and identify the mutual help they all need in your roles.
So, how does this happen?
Easy, its a six step-process using the power of the peer-to-peer advisory board.
Firstly the peer-to-peer advisory board help you identify what is your strategic problem.
In many companies there is confusion amongst the management team about who is responsible for the many activities in running and growing the business.
As a consequence, the roles of the managing director and individual managers/team members are unclear. This results in key activities falling through the cracks, resulting in customer dissatisfaction and staff frustration.
The serious outcome is often low productivity, poor morale and slower growth.
Secondly the peer-to-peer advisory board help you decide the main business activities in the company.
What are the main business activities in your company?
These probably include the following eight categories:
1 Your strategy
Achieving your company growth goals:
2 Your product/service development
Developing your successful new products & services:
3 Your marketing
Attracting your profitable customers/clients:
4 Your sales
Selling your products & services to achieve your sales goals:
5 Your client/customer service
Retaining your profitable partners and clients:
6 Your operations
Efficiently providing your products and services to customers/clients:
7 Your people and resources
Effectively organising your people and resources:
8 Your finance and profitability
Achieving your financial and profitability goals and targets
Thirdly the peer-to-peer advisory board help you identify specific activities within these main activities.
Taking each of these eight main headings in turn:
Your strategy - Achieving your company growth goals.
1 Agreeing your company purpose and principles
2 Deciding your FastGrowth goals & 1-page Business Plan
3 Agreeing the company organisation structure, key roles and the succession plan
4 Ensuring the effectiveness of your Management Team
5 Setting targets for products and services revenues
6 Planning your mergers & acquisitions
7 Marketing your company to your staff e.g. providing regular companywide communications
8 Agreeing profit targets
9 Planning the exit strategy
10 Sharpening your market focus and segmenting your customers
Your product/service development - Developing your success new products and services
1 Deciding your special niche(s)
2 Researching markets and identifying new products/services
3 Creating your compelling business proposition(s)
4 Managing new product/service development
5 Testing new products/services
6 Deploying your new products/ services
7 Organising staff training on new products/services
8 Designing your new services/ products
9 Building, protecting and exploiting your Intellectual Property (IP)
10 Upgrading your existing products
Your marketing - Attracting your profitable customers/clients.
Building, managing and protecting your brand value
Analysing market data and organising customer research
Managing your digital marketing and monitoring social media
Managing your off-line marketing
Deciding your sales price strategy
Generating inbound leads
Marketing to existing clients
Organising events for prospective customers/clients
Creating sales support tools and materials
Analysing your competitors
Your sales - Selling your products and services to achieve your sales goals
Deciding your sales strategies for various services/products
Defining sales team targets
Managing a quality customer/client database
Managing your sales team
Generating outbound sales e.g. prospecting
Negotiating profitable prices
Processing your orders
Managing client accounts
Monitoring the fulfilment of orders
Managing your Customer Relationship Management System (CRM)
Your client/customer service - Retaining your profitable partners and clients
Identifying strategic partners e.g. strategic alliances, joint venture partners, franchisees, licences, key suppliers
Managing partner relationships
Agreeing targets with your partners
Organising partner training
Setting and monitoring your service criteria e.g. service level agreements
Growing the value of your client portfolios e.g. up-selling
Managing partner referrals
Managing customer/client complaints
Managing customer/client referrals
Measuring your customer/client satisfaction and engagement with your company
Your operations - Efficiently providing your products and services to your customers/clients
Managing service delivery
Managing premises and equipment
Managing your production
Identifying needs for and arranging training for staff
Managing IT infrastructure
Maintaining internal systems and planning for business continuity
Invoicing and chasing customers/ clients
Maintaining Quality Standards e.g. ISO 9000, ISO 14000 and Investors in People (IIP)
Achieving acceptable corporate governance e.g. data protection, insurance and fraud prevention
Maintaining your contract documents e.g. nondisclosure agreements
Your people and resources - Efficiently organising your people and resources
Organising staff recruitment
Improving & documenting processes
Planning for growth e.g. office accommodation
Monitoring & managing staff morale & motivation
Identifying key projects and prioritising resources
Managing legal contracts for suppliers & customers
Agreeing your key performance indicators (KPIs) and monitoring staff performance
Managing employment contracts and disciplinary procedures e.g. staff handbook
Managing Health & Safety
Organising staff appraisals
Organising training & mentoring for staff
Defining redundancy procedures
Your finance and profitability - Achieving your financial and profitability goals and targets
Forecasting your profit
Organising your budgets
Planning your investments
Raising finance for growth
Managing your cash flow e.g. through efficient debt collection & purchasing
Preparing statutory & management accounts and your exit from your business
Managing stock/work in progress
Identifying commercial risks and mitigating actions e.g. for your intellectual property
Managing staff salary strategy, payroll, pensions & expenses
Costing your products & services
Paying your suppliers & taxes e.g. VAT
Fourthly the peer-to-peer advisory board help you create individual roles.
This involves you creating individual roles, for example Implementing Marketing Strategy, this should be an action verb, followed by 2-3 words. Under this they list out the individual activities which contribute to this role.
Fifthly our members build a matrix of responsibilities for priority business activities.
This involves listing out all the specific, priority business activities and allocating each one to one or more team members.
Sixthly the peer-to-peer advisory board help you agree the mutual help needed with priority activities.
The help you need
For you to be more effective with your priority activities, what help do you need from individual members of your team? What are the benefits to you?
The help others need from you
What help do other members of your team need from you to be more effective with your priority activities? What are the benefits to you?
Lastly the peer-to-peer advisory board help you take massive action.
**The profound impact on you and your company of clarifying your team’s roles is that you will build a strong foundation for fast and sustained growth in your company. **
If you would like to find out more about how The Alpha Group members clarify their team’s roles then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.