Grow your business nationally and internationally

A strategic problem many businesses face is they fail to seize opportunities to grow their business nationally and internationally. With possible saturation of their local markets, now is a good time for many companies to grow into new geographic areas.

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Grow your business nationally and internationally


Is your company limited by the size of its current markets?


At The Alpha Group we make certain that you plan how to substantially grow your business nationally or internationally.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

Over the past few years you have successfully grown your business in your local market (i.e. within the country where your company is based).

The problem that they could face is possible saturation of your local market by your company and by your competitors. So, your sales, profit and profit multiplier (i.e. your company value) could start to stagnate.

One FastGrowth Strategy for you is to develop a new innovative service and/or a new product that allows you to rapidly grow your local market. Another FastGrowth Strategy is to provide your existing services and/or products to selected regions or countries i.e. grow your business nationally or internationally

Rate your company performance in your local market. Use the scale 1 to 10 where 1 is a low likelihood of happening to your company and 10 is likely to occur in the foreseeable future. Put your scores in the two boxes below:

Possible saturation of your local market

Potential stagnation of your sales & profits


Secondly the peer-to-peer advisory board help you evaluate your potential for growing the business nationally or internationally.

Using the 10 factor FastGrowth Assessor below, evaluate your potential for national or international growth. Assess each factor on a scale 1 to 10 where 1 is low and 10 is high.

1 You can envisage several regions in your country and other countries where there are good opportunities for your type of services and/or products



2 Your particular services/products would be attractive to your potential customers in these regions and countries

3 You can protect your Intellectual Property (IP) in these promising regions and countries

4 You can scale up your operations to service these promising regions and countries

5 You can develop strategic alliances to break into these regions and countries

6 You can use modern technology to break down the barriers and lower the costs of entry in these regions and countries

7 You can adapt your current off-line and online marketing tools for these regions and countries

8 You can get support from Government agencies responsible for developing national or international business (e.g. the UKTI)

9 Your bank can provide you with additional finances to grow your national or international business

10 You can find effective distributors in your target regions and countries

Your total score out of 100 (%)

What is your key strategic conclusion about your total score and about your potential for growing your business nationally or internationally?


Thirdly the peer-to-peer advisory board help you define your key goal for growth and the benefits to themselves.

If your total score from page 2 is encouraging, use the 10-factor assessment to define your 3- year GOAL for growing your business nationally or internationally (e.g. Develop our business in 4 Northern European countries via distributors). Make your 3-year goal BOLD yet MEASURABLE. Write it in 10 to 12 words starting with an achievement verb. Write your draft goal in the box below: Now write your goal on a small post-it and place this in front of you.

What will be the benefits to you and your company from achieving this goal?

a) To you personally?

b) To your senior team?

c) To your people?

d) To your company?

What will be the beneficial financial impact on:


In 3 years

Your annual sales

Your annual operating profit

Your profit multiplier

Your company value

What is your likely investment in money over the next 2 years to achieve your goal? ________

When you achieve your goal, what is the likely return on your investment (ROI)? i.e. a low, medium or high ROI___________________________________________________________


Fourthly the peer-to-peer advisory board help you identify your priorities for growing the business nationally or internationally.

Identify your strategic options

What are your strategic options for achieving national or international growth?

Identify 2 preferred strategic options below.

Write each of your preferred options on a small post-it (one priority per post-it). Then place your goal and your 2 strategic priorities on the plan on page 6.

  1. Go it alone

a. Use your existing sales team to make sales in your target regions and countries

b. Set up your own marketing and sales office in each target regions and country

c. Work with your larger customers in multiple regions and/or countries

d. Develop your web sites specifically for your target regions or countries

e. Develop your referral strategy

  1. and/or Work with others

a. Build strategic alliances with companies who are well established in your target regions and countries

b. Find and appoint a distributor in each of your target regions and countries

c. Build Dealer Networks in your target regions and countries

d. Licence your services and products to companies in your target regions and countries

e. Appoint agents to find your ideal distributors

f. Joint venture with or acquire relevant companies


Identify your marketing options

Using the list below, please asterisk your 4 preferred marketing options and then write each option on a small post-it. Then place your post-its on your plan on page 6.


Level of Effort


Marketing Impact

1 Marketing Materials

a) Brochures/fliers

b) Newsletters

c) Information guides

d) Sample packs

e) Video

2 Broadcast Media

a) Advertising

b) Publicity & PR stories

c) Feature articles

d) Competitions

e) Radio

f) Advertising on digital TV

g) White papers

h) “Prime the media” activities

3 Direct Marketing

a) Direct mail

b) Telemarketing

c) Directory listings

d) Joint promotions

4 Relationships

a) Testimonials/Referrals

b) Networking

c) Public speaking

d) Sponsorship

e) Trade associations

f) Chambers of Commerce

g) Exhibitions

h) Hospitality events

i) Seminars


5 Online Marketing

a) Website development

b) Electronic Direct Marketing

c) Pay per click

d) Search engine optimisation

e) Customer Relationship Management (CRM)

f) Relevant social media

g) e-mail marketing


N.B. Just for your 4 chosen marketing tools above, score each of these in the 3 columns as low, medium or high.

Fifthly the peer-to-peer advisory board help you create a plan for national or international growth.


Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of growing your business nationally and internationally is that you can significantly increase your sales, profit and profit multiplier by successfully implementing your plan.

If you would like to find out more about how The Alpha Group members grow their business nationally and internationally then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board