🇨🇦 Waterloo is a city in the Canadian province of Ontario. It is one of three cities in the Regional Municipality of Waterloo (formerly Waterloo County). Due to the close proximity of the city of Kitchener to Waterloo, the two together are often referred to as "Kitchener–Waterloo" or the "Twin Cities".
While several unsuccessful attempts to combine the municipalities of Kitchener and Waterloo have been made, following the 1973 establishment of the Region of Waterloo, less motivation to do so existed, and as a result, Waterloo remains an independent city.
The Regional Municipality of Waterloo (Waterloo Region or Region of Waterloo) is a metropolitan area of Southern Ontario, Canada. It contains the cities of Cambridge, Kitchener and Waterloo (KWC or Tri-Cities), and the townships of North Dumfries, Wellesley, Wilmot and Woolwich. Kitchener, the largest city, is the seat of government.
Economy Waterloo has a strong knowledge and service based economy with significant insurance and high-tech sectors as well as two universities. The city's largest employers are Sun Life Financial, the University of Waterloo, Manulife Financial, BlackBerry, Sandvine and Wilfrid Laurier University.
The city is also home to three well-known think tanks – the Perimeter Institute for Theoretical Physics, an advanced centre for the study of foundational, theoretical physics and award-winning educational outreach in science; the Institute for Quantum Computing, based at the University of Waterloo, which carries out innovative research in the computer, engineering, mathematical and physical sciences; and the Centre for International Governance Innovation, an independent, non-partisan think tank that addresses international governance challenges.
The city is part of Canada's Technology Triangle (CTT), a joint economic development initiative of Waterloo, Kitchener, Cambridge and the Region of Waterloo that markets the region internationally. Despite its name, CTT does not focus exclusively on promoting technology industries, but on all aspects of economic development.
Waterloo has a strong technology sector with hundreds of high-tech firms. The dominant technology company in the city is BlackBerry, makers of the BlackBerry, which has its headquarters in the city and owns several office buildings near the University of Waterloo's main campus.
Notable Waterloo-based high-tech companies include: • Aeryon Labs • BlackBerry • Dalsa • Descartes Systems Group • Google (in neighbouring Kitchener) • Kik Messenger (in neighbouring Kitchener) • Maplesoft • MKS Inc. • ON Semiconductor • OpenText Corporation • Sandvine • Vidyard
Many other high-tech companies, with headquarters elsewhere, take advantage of the concentration of high-tech employees in the Waterloo area, and have research and development centres there. Shopify, SAP, Google, Oracle, Intel, McAfee, NCR Corporation, Electronic Arts and Agfa are among the large, international technology companies with development offices in Waterloo.
Before it became known for technology, Waterloo was sometimes referred to as "the Hartford of Canada" because of the many insurance companies based in the area. Manulife, Sun Life Financial, Equitable Life of Canada and Economical Insurance have a large presence in the city.
The Brick Brewing Company operated in Waterloo but is now based in Kitchener. Waterloo was the original home of distiller Seagram, now home of the Centre for International Governance Innovation (CIGI).
The city encourages location filming of movies and TV series and many have taken advantage of Waterloo locations. Recent titles include Downsizing, The Demolisher and Degrassi: The Next Generation.
Largest employers The largest employers in the city of Waterloo are: • BlackBerry (4,500 employees world-wide) • Manulife Financial (3,800 employees) • University of Waterloo (3,726 employees) • Sun Life Financial (3,300 employees) • Google (1,000 employees in Waterloo Region, 114,096 (Q3 2019) employees world-wide) • OpenText (1,500 employees) • Wilfrid Laurier University (1,047 employees)
Waterloo was ranked #1138 by the Nomad List which evaluates and ranks remote work hubs by cost, internet, fun and safety. Waterloo has a population of over 104,986 people. Waterloo also forms part of the wider Kitchener-Cambridge-Waterloo metropolitan area which has a population of over 554,000 people.