Norwich is a city in Norfolk, situated on the River Wensum. As the county town of Norfolk and seat of the See of Norwich, with one of the country's largest medieval cathedrals, it is claimed traditionally as the chief city of East Anglia.
Norwich's economy is a service-based economy. The greater-Norwich economy (including Norwich, Broadland and South Norfolk government districts) as measured by GVA was estimated at £7.4 billion in 2011. The city's largest employment sectors are business and financial services (31%), public services (26%), retail (12%), manufacturing (8%) and tourism (7%).
New developments on the former Boulton and Paul site include a Riverside entertainment complex with night-clubs and other venues featuring the usual national leisure brands. Nearby, the football stadium is being upgraded with more residential property development alongside the River Wensum.
Archant, formerly Eastern Counties Newspapers (ECN), is a national publishing group that has grown out of the city's local newspapers and is headquartered in Norwich.
Norwich has long been associated with the making of mustard. The world-famous Colman's brand, with its yellow packaging, was founded in 1814 and operated from a factory at Carrow. Colman's is exported worldwide, putting Norwich on the map of British heritage brands.
Situated to the south-west of the city is the Norwich Research Park, a community of research organisations with world-leading science credentials, including the Institute of Food Research and the John Innes Centre, and over 30 science and technology-based businesses, the University of East Anglia and the Norfolk and Norwich University Hospital.
Norwich's night-time economy of bars and night clubs is mainly located in Tombland, Prince of Wales Road and the Riverside area adjacent to Norwich railway station.
Retail Norwich was the eighth most prosperous shopping destination in the UK in 2006. It has an ancient market place established by the Normans in 1071–1074, which is today the largest six-day-a-week open-air market in England.
The Castle Quarter, a shopping centre designed by the local practice Lambert, Scott & Innes presents an ingenious solution to the problem of accommodating retail space in a historic city-centre environment — the building is largely concealed underground and built into the side of a hill, with a public park created on its roof in the area south of the castle.
A second shopping mall, Intu Chapelfield is situated on the site of a closed Caley's chocolate factory. Chapelfield features as its flagship the department store House of Fraser. It was reported by the Javelin Group that Norwich was one of the top five retail destinations in the UK, and the city centre was voted best in the UK in a shopping satisfaction survey run by Goldfish Credit Card.
A section of central Norwich roughly bounded by Bethel Street/Upper St Giles Street, Grapes Hill, St Benedict's and St Andrew's Hill/London Street/Castle Meadow is now known and promoted as Norwich Lanes. As a series of mostly pedestrianised lanes, alleyways and streets, it is noted for independent retailers and eating and drinking establishments. It also contains several of the city's cultural attractions, including museums, theatres and other venues. Norwich Lanes, as part of a nation-wide drive to recognise the importance and maintain the character and individuality of Britain's high streets, was the Great British High Street Awards 2014 national winner in the "City" category.
Norwich was ranked #870 by the Nomad List which evaluates and ranks remote work hubs by cost, internet, fun and safety. Norwich has a population of over 193,000 people. Norwich also forms part of the wider Norwich metropolitan area which has a population of over 364,000 people. Norwich is the #97 hipster city in the world, with a hipster score of 4.5124 according to the Hipster Index which evaluates and ranks the major cities of the world according to the number of vegan eateries, coffee shops, tattoo studios, vintage boutiques, and record stores per 100,000 city residents.