44-45 Retail Trade

454110 Electronic Shopping and Mail-Order Houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers

Store retailing or a combination of store retailing and nonstore retailing in the same establishment are classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;

Retailing a general line of new and used merchandise on an auction basis from physical auction sites are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);

Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet are classified in Industry 425110, Business to Business Electronic Markets;

Providing telemarketing (e.g., telephone marketing) services for others are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;

Providing Internet publishing of classified ads are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals.

Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment are classified in Industry 518210, Data Processing, Hosting, and Related Services.

454210 Vending Machine Operators

This industry comprises establishments primarily engaged in retailing merchandise through vending machines that they service.

Supplying and servicing coin-operated photobooths, rest rooms, and lockers are classified in Industry 812990, All Other Personal Services.

Supplying and servicing coin-operated amusement and gambling devices in places of business operated by others are classified in Subsector 713, Amusement, Gambling, and Recreation Industries.

454310 Fuel Dealers

This industry comprises establishments primarily engaged in retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct selling.

Providing oil burner repair services are classified in U.S. Industry 811411, Home and Garden Equipment Repair and Maintenance.

Installing oil burners are classified in Industry 238220, Plumbing, Heating, and Air-Conditioning Contractors.

454390 Other Direct Selling Establishments

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Illustrative Examples:

Direct selling bottled water providers
Direct selling home delivery newspaper routes
Direct selling coffee-break supplies providers
Direct selling locker meat provisioners
Direct selling frozen food and freezer meal plan providers
Direct selling party plan merchandisers

Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts, catering a route are classified in Industry 722330, Mobile Food Services.

Retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct sale are classified in Industry 454310, Fuel Dealers.