51 Information

519130 Internet Publishing and Broadcasting and Web Search Portals

This industry comprises establishments primarily engaged in (1) publishing and/or broadcasting content on the Internet exclusively or (2) operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals). The publishing and broadcasting establishments in this industry do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively. Establishments known as Web search portals often provide additional Internet services, such as email, connections to other Web sites, auctions, news, and other limited content, and serve as a home base for Internet users.

Illustrative Examples:

Internet book publishers
Internet sports sites
Internet entertainment sites
Internet video broadcast sites
Internet news publishers
Internet periodical publishers
Internet radio stations
Internet search portals
Web search portals
Internet search Web sites
Internet social networking sites

Providing wired broadband Internet access using own operated telecommunications infrastructure are classified in U.S. Industry 517311, Wired Telecommunications Carriers;

Providing both Internet publishing and other print or electronic (e.g., CD-ROM, diskette) editions in the same establishment or using proprietary networks to distribute content are classified in Subsector 511, Publishing Industries (except Internet), based on the materials produced;

Providing Internet access via client-supplied telecommunications connections are classified in U.S. Industry 517919, All Other Telecommunications;

Providing streaming services on content owned by others are classified in Industry 518210, Data Processing, Hosting, and Related Services;

Wholesaling goods on the Internet are classified in Sector 42, Wholesale Trade;

Retailing goods on the Internet are classified in Sector 44-45, Retail Trade.

Operating stock brokerages, travel reservation systems, purchasing services, and similar activities using the Internet rather than traditional methods are classified with the more traditional establishments providing these services.