Traverse City, Michigan, United States

🇺🇸 Traverse City is a city in the U.S. state of Michigan. It is the county seat of Grand Traverse County, although a small portion extends into Leelanau County. It is the largest city in the 21-county Northern Michigan region. Traverse City is also the second-largest city in Michigan north of the Tri-Cities, behind Marquette.

Traverse City is located at the head of the East and West arms of Grand Traverse Bay, a 32-mile-long (51 km) bay of Lake Michigan. Grand Traverse Bay is divided into arms by the 17-mile-long (27 km) Old Mission Peninsula, which is attached at its base to Traverse City. The city borders four townships–East Bay, Elmwood, Garfield, and Peninsula–all of which contain substantial suburban sprawl.

Traverse City is well known for being a cherry production hotspot, as the area was the largest producer of tart cherries in the United States in 2010. The city hosts the National Cherry Festival, attracting approximately 500,000 visitors annually. The area is also known for its viticulture industry, and is one of the centres of wine production in the Midwest. The city is home to a redeveloped psychiatric hospital and an active Coast Guard air base. Traverse City is located near the Sleeping Bear Dunes National Lakeshore, as well as a number of freshwater beaches, downhill skiing areas, and numerous forests. For these reasons, Traverse City is a year-round tourism hotspot, winning multiple accolades and awards. Traverse City has also been noted as one of Michigan's top LGBT-friendly locations.

History The Traverse City area is home to the Ojibwe, Ottawa, and Potawatomi people. They lived through the European colonization and the establishment of the Northwest Territory. These people groups inhabited the area surrounding the Great Lakes, including Michigan. The Traverse City area was known to Natives as gichi-wiikwedoongsing ('at the head of the great bay'), which was often anglicized to Wequetong. Natives had long grown fruit trees there. This settlement was located near the current-day mouth of the Boardman River, then known as adaawewiziibi (Ojibwe: 'river of trade'), however Wequetong was abandoned upon the advent of European settlement to the region.

European-American settlement After the colonists came in, they discovered the Grand Traverse Bay. The bay earned its name from 18th-century French voyageurs who made la grande traverse, or "the long crossing", across the mouth of bay, from present-day Norwood to Northport. The area was owned by the French, followed by Great Britain as the Province of Quebec. After 1776, the area was owned by the Americans. On the Old Mission Peninsula, Rev. Peter Doughtery established the first permanent settlement in 1839 and planted the first cherry trees. This was called "Grand Traverse", and is today known as Old Mission.

In 1847, Captain Horace Boardman of Naperville, Illinois, purchased the land at the mouth of the Boardman River (then known as the Ottawa River) at the head of the west arm of the bay, which at the time was still inhabited by Native Americans. In 1847, the captain, his son, and their employees built a dwelling and sawmill near the mouth of the river. In 1851 the Boardmans sold the sawmill to Hannah, Lay & Co (made up of Perry Hannah, Albert Tracy Lay and James Morgan), who improved the mill greatly. The increased investment in the mill attracted additional settlers to the new community. Perry Hannah today is known as the founding father of Traverse City.

Traverse City was originally part of Omeena County, which was originally set off in 1840 from Michilimackinac County. The county remained unorganized, lacking a central government until 1851, when it was reorganized as Grand Traverse County. The newly designated county government was assigned a county seat at Boardman's Mills, a location in present-day downtown Traverse City.

Further growth

As of 1853, the only operating post office in the Grand Traverse Bay region was the one located at Old Mission, which was then known as "Grand Traverse". While in Washington, D.C. in 1852, Mr. Lay had succeeded in getting the U.S. Post Office to authorize a new post office at his newer settlement. As the newer settlement had become known as "Grand Traverse City", after the Grand Traverse Bay, Lay proposed this name for its post office, but the Post Office Department clerk suggested dropping the "Grand" from the name, as to limit confusion between this new office and the one at nearby Old Mission. Mr. Lay agreed to the new, shortened name of "Traverse City" for the post office, and the village took on this name. Also around this time, the first cherry trees were being planted on the Old Mission Peninsula, something the peninsula is widely known for today.

Late 19th century In December 1872, rail service arrived in Traverse City via a Traverse City Railroad Company spur from the Grand Rapids and Indiana Railroad line at Walton Junction. The railroad tracked along the Boardman River and along Boardman Lake into Traverse City, and ended at a station along the Grand Traverse Bay, at the corner of present-day Grandview Parkway and Park Street. This new line of transportation from Southern Michigan opened up the area to settlement and industrial development. Many more people started flocking to the small community, and in 1881, Traverse City was incorporated as a village. This began the major commercial growth of the town.

In 1890, another rail line was extended to Traverse City, this one from Baldwin via Copemish and Interlochen. This line primarily served lumber companies, such as the Buckley & Douglas Lumber Company, and was used to transport logs from the vast forest of Northwest Michigan to sawmills in Manistee and Traverse City. Two years later, new railroads were extended out of Traverse City. One line was extended along the bay into Leelanau County, and curved south to a preexisting spur at Lake Ann. Another line was extended east into present-day Williamsburg, and to Charlevoix and Petoskey. This railroad was largely to serve tourists.

In 1881, the Northern Michigan Asylum, later the Traverse City State Hospital, was established as the demand for a third psychiatric hospital in Michigan, in addition to those established in Kalamazoo and Pontiac, began to grow. Perry Hannah, by then a prominent Michigan Republican, used his political influence to secure its location in Traverse City. Under the supervision of prominent architect Gordon W. Lloyd, the first building, known as Building 50, was constructed in Victorian-Italianate style according to the Kirkbride Plan. The hospital opened in 1885 with 43 residents. Under Dr. James Decker Munson, the first superintendent from 1885 to 1924, the institution expanded. Twelve housing cottages and two infirmaries were built between 1887 and 1903 to meet the specific needs of male and female patients. The institution became the city's largest employer and contributed to its growth. While the hospital was established for the care of the mentally ill, its use expanded during outbreaks of tuberculosis, typhoid, diphtheria, influenza, and polio. It also cared for the elderly, served as a rehab for drug addicts, and was used to train nurses.

On May 18, 1895, Traverse City was incorporated as a city. Perry Hannah served as the first mayor of Traverse City, after also serving as first and third village president.

History: 20th century The first National Cherry Festival was held in Traverse City in 1925. It was first called "Blessing of the Blossoms" and held in the spring to attract people during the blooming season. With the exception of the years before and during World War II, this tradition has been carried on since in Traverse City. The legislature moved the date of the festival to the summer, and it attracts tourists from around the state. During the week the festival takes place, the population of Traverse City rises from about 15,000 to about 500,000. In 2004 the legislature added "Blossom Days", again as a spring festival.

Also in 1925, Munson Medical Center opened, and has since grown to serve much of Northern Michigan and serves as one of Traverse City's largest employers.

In 1929, Traverse City's first airport, Ransom Field, opened, offering flights to Grand Rapids. It closed in 1936, when the new Traverse City Airport (now called Cherry Capital Airport) was opened. In 1953 the grounds of Ransom Field were redeveloped as Memorial Gardens Cemetery.

In 1934, the original Traverse City High School building burnt down, with no casualties. For three years, while the high school was being rebuilt, classes were moved to the Perry Hannah House, the former residence of the city's founder. Classes were moved back to the new school building in September 1937. In 1960, the high school was moved from downtown Traverse City to a new college-style campus on the grounds of Northwestern Michigan College, which opened a few years prior in 1951. The former high school building was converted to Traverse City Junior High. In 1997, the high school split into Traverse City Central and Traverse City West High Schools due to extreme overcrowding at the 1960s building.

In 1989, the Traverse City State Hospital closed, leaving hundreds without jobs, massive abandoned buildings, and many homeless former patients. Since 2000, the Minervini Group has undertaken the project of renovating the entire property into a social centre, including many restaurants, retail spaces, office space, and residential space.

History: 21st century In 2005, Michigan filmmaker Michael Moore organized the first Traverse City Film Festival in downtown Traverse City. In 2015 and 2016, Traverse City was called the best small town in America by Livability.com.

On November 3, 2015, Traverse City elected Jim Carruthers, its first openly gay mayor. After serving as mayor of Traverse City for 6 years, in June 2021 Jim Carruthers announced he would not run for his 4th mayoral term.

May 18, 2020, served as the city's 125th anniversary of Traverse City's incorporation as a city in 1895, and was known as the "quarantine quasquicentennial".

On June 1, 2020, commissioners of Traverse City approved a plan that would close two blocks of Front Street and return State Street to two-way traffic, until Labor Day of that year. This was enacted in order to prevent crowding in reopening businesses following the COVID-19 pandemic. This followed the cancelation of the 2020 National Cherry Festival and Traverse City Film Festival.

On November 2, 2020, President Donald Trump and Vice President Mike Pence appeared at a campaign rally at Traverse City's Cherry Capital Airport, the day before the 2020 election.

In April 2021, a group composed mostly of White students from two Traverse City area school districts held an online mock slave auction via social media app in a private group chat titled "Slave Trade", wherein they traded their Black student peers for monetary amounts while using derogatory language. After the local community was made aware of this event, a coalition of community members and Traverse City Area Public School (TCAPS) Board of Education officials drafted in response a resolution which denounced the behavior. The draft of the resolution itself led to community backlash initiated largely by White conservative parents and community members who regarded the planned resolution to be "…interlaced with critical race theory". In the aftermath of the backlash, the resolution was edited by TCAPS school board officials. No date for consideration of the revised resolution has been set.

Geography: Topography Traverse City is a part of the greater Northern Michigan region, located in the north-west of Michigan's Lower Peninsula. The city is the main inland port of Grand Traverse Bay, a long, natural harbor separated from the waters of Lake Michigan by the Leelanau Peninsula. The bay is divided into an East Arm and West Arm by the Old Mission Peninsula, a thin strip of rolling hills and farmland known for its cherry crop and viticulture industry. As Traverse City contains shores on both of Grand Traverse Bay's East and West Arms, one cannot access the Old Mission Peninsula without entering Traverse City.

The Boardman River is a prominent river bisecting Traverse City from south to north. It also snakes through Traverse City's downtown district, effectively forming a peninsula, and dividing it from the Grandview Parkway. The river terminates at the Grand Traverse Bay north-east of downtown Traverse City. The river's 287-square-mile (740 km²) watershed contributes one-third of the water volume to the bay and is one of Michigan's top-ten fisheries, with more than 36 miles (58 km) of its 179 miles (288 km) designated as a Blue Ribbon trout fishery. It is also a state-designated "Natural River". As of 2023, only one of the five dams constructed on the Boardman River remains.

According to the United States Census Bureau, the city has a total area of 8.66 square miles (22.43 km²), of which, 8.33 square miles (21.57 km²) of it is land and 0.33 square miles (0.85 km²) is water.

Traverse City is surrounded by a substantial suburban ring, especially within Garfield Township, to its southwest. Garfield Township is the largest municipality in Northern Michigan by population. Other adjacent townships, East Bay, Elmwood, and Peninsula, and nearby Blair and Long Lake townships, boast significant suburban populations dependent upon Traverse City.

Layout and cityscape Traverse City, like most of Grand Traverse County and many other cities in the United States, is laid out in a grid plan. Major streets run east–west and north–south.

Traverse City's tallest building is the Park Place Hotel (at 10 stories), although recently, many proposals have been made to build taller buildings. One of these was the River West building, which was canceled in 2017.

Neighborhoods Traverse City is divided into the following neighborhoods: • Ahgosa Resort • Base of the Peninsula (BOOM) • Boardman • Central Neighborhood • Downtown • Fernwood • Grand Traverse Commons • Hilltop • Indian Woods • Kids Creek Commons • Morgan Farms • Oak Park • Oakwood • Old Towne • Slabtown • Traverse Heights • Triangle Neighborhood • Westminster Woods

City parks Traverse City is home to the following parks: • American Legion Park • Arbutus Court Park • Ashton Park • Boon Street Park • Bryant Park • Clancy Park • Clinch Park • Darrow Park • Dutmers Natural Area • East Bay Park • F & M Park • Fulton Park • Grand Traverse County Civic Center • Hickory Hills • Highland Park • Hickory Meadows • Hull Park • Indian Woods Park • Jupiter Gardens • Lay Park • Meijer Silverbrook Acres • Mini Park • Open Space • Senior Center Beach • Slabtown Corner • Sunrise Peace Park • Sunset Park • Union Street Dam Park • Veterans Memorial Park • West End Beach

Superfund site Traverse City has one superfund site, according to the Environmental Protection Agency. This is the Avenue E Groundwater Contamination Site. At this location, toxic runoff from the Coast Guard Air Station contaminated the groundwater along Avenue E.

Education: University Traverse City is home to Northwestern Michigan College, a two-year community college. Its annual enrollment is around 5,100. One of its campuses is at the Cherry Capital Airport, and offers aviation and auto service classes. Another campus is at the Hagerty Center on Grand Traverse Bay, which is home to Great Lakes Maritime Academy, Great Lakes Culinary Institute, Great Lakes Water Studies Institute, and the Hagerty Conference Center.

Libraries Traverse City is served by the Traverse Area District Library, which has six branch libraries in Grand Traverse County.

Media: Print The Traverse City Record-Eagle is one of north-west lower Michigan's daily newspapers. It is circulated in the 13 counties surrounding the city. In December 2006 it was sold by Ottaway Newspapers Inc., the community newspaper subsidiary of Dow Jones & Company to Community Newspaper Holdings, Inc. (CNHI). It is the newspaper of record for Grand Traverse County. Daily editions of the Detroit Free Press, The Detroit News, and The Grand Rapids Press also are available on news stands throughout the region. Other local publications have included Traverse (a monthly regional magazine), NM3 Magazine (a local lifestyle and entertainment publication, no longer published), Grand Traverse Insider (a local weekly community newspaper), Northern Express Weekly, Traverse City Business News, Edible Grande Traverse magazine dedicated to the food, farms and chefs of the area, and Grand Traverse Woman Magazine.

At least seven national magazines were published in Traverse City, including Thirdeye Magazine. Village Press is based in Traverse City; it publishes the Home Shop Machinist, Live Steam and Outdoor Railroading, Machinists' Workshop, Just Labs, Pointing Dog Journal, Retriever Journal and Twin and Turbine magazines.

Traverse City is also the home of Arbutus Press, one of the leading Michigan publishers for regional non-fiction. The company has published many books including four books selected by the Library of Michigan as Michigan Notable Books: Historic Cottages of Mackinac Island (awarded in 2002), Asylum for the Insane: History of Kalamazoo State Hospital (awarded in 2009), Vintage Views Along the West Michigan Pike (awarded in 2012), and Fishtown (awarded in 2013).

Media: Television Traverse City is the largest city in the Traverse City–Cadillac–Sault Ste. Marie designated market area, the largest television market in area east of the Mississippi River. Accordingly, most stations in this region are broadcast simultaneously on widely spaced transmitters on separate channels, with no difference in their feeds besides FCC-mandated station identification.

Traverse City has two television stations licensed directly to the city: • Channel 7: WPBN-TV "TV 7&4" (NBC) (simulcast on channel 4, Cheboygan) • Channel 29: WGTU "ABC 29&8" (ABC) (simulcast on channel 8, Goetzville)

Additionally, WFQX operates a CW Plus station on its second digital subchannel and Northern Michigan cable television systems, branded as “The CW Northern Michigan; prior to 2018 the station was owned by WGTU and was broadcast on their second digital subchannel.

Stations licensed to nearby Cadillac are considered local to Traverse City: • Channel 9: WWTV "9&10 News" (CBS) (simulcast on channel 10, Raber Township, Michigan in the eastern Upper Peninsula) • Channel 27: WCMV (PBS) • Channel 32: WFQX-TV "Local 32" (Fox) (simulcast on channel 45, Vanderbilt)

Fox's sister network, MyNetworkTV, did not have an affiliate in the market when it launched back in September 2006. This changed in 2008 when WLLZ-LP channel 12 (now WXII-LD) added the network.

Cable television service is provided within Traverse City and many outlying communities by Charter Spectrum. Public-access television cable TV programming is provided on channel 189.

Media: Radio Traverse City is the home of Northern Michigan talk radio station WTCM News/Talk 580 AM. Other talk stations available in the Traverse City area include WJML, WMKT, WSRT, and WLDR. AM 1310 ESPN Radio (operated by WCCW) broadcasts national ESPN content along with Detroit Pistons, Tigers, Red Wings and Lions games. MSU Football and Basketball can also be heard on 1310.

There are 16 commercial radio stations in a variety of radio formats. WKLT-97.5/98.9-FM is the area's longest serving rock station, known for its show Lunch at the Leetsville Cafe with Terri Ray, and the iconic Giant Red Radio party trailer. WNMC 90.7 FM is a community public radio station that is committed to a wide variety of musical genres and local events, with a broadcast focus on jazz, blues, and world music.

Traverse City has three religious radio stations: W201CM (a translator at 88.1) and WLJN AM/FM 89.9 FM and 1400 AM. In 2014 WLJN added another frequency at 95.9 playing contemporary Christian music 24 hours a day.

Interlochen Center for the Arts broadcasts the NPR member station dubbed Interlochen Public Radio. It serves a large portion of Northwest Lower Michigan via two stations: 88.7 is music and 91.5 is talk.

WLDR was for 10 years Sunny Country 101.9 until October 22, 2014, when the station switched back to an adult contemporary format. The station went on the air in 1966 with owner Roderick Maxson serving the Grand Traverse area and surrounding counties. They were the first to broadcast in HD radio in Michigan. They have been the sponsor for several major events in Traverse City, including The Beach Bum Games, Horses by the Bay, the Make-A-Wish Motorcycle Tour, and the Traverse City Easter Egg Hunt.

Culture Most of Traverse City's economy is based on tourism. As part of the 2011 tourism advertising campaign the Traverse City Visitors Bureau, Traverse City Cherry Capital Airport and local businesses sponsored a video to be played on all Delta flights to and from Cherry Capital Airport in the month of June 2011. The National Cherry Festival, usually in the first week of July, tends to host hundreds of thousands of tourists and locals to the area at the end of July. It has become a focal point within the craft brewing trend. In November Beer Week is celebrated, with tours of breweries including samplings of craft brews, dinners and workshops.

The National Cherry Festival, held during the first full week of July every year, is a draw for tourists to Traverse City. The festival features parades, fireworks, an air show, election of festival royalty, live music, a pie-eating contest and cherries. It is estimated that the Grand Traverse region produces up to 360,000,000 pounds (163,000,000 kg) of cherries annually. The largest variety of cherry produced locally is the Montmorency cherry, or the "pie cherry". Other cherries grown in the region include the Ulster, or sweet cherry, and the Balaton (from Lake Balaton in Hungary), a cherry situated between the Montmorency and Ulster in terms of color and taste.

The Traverse City Film Festival, held at the end of July and beginning of August every year from 2005 to 2019, was another draw for tourists and film buffs to Traverse City. The festival was started by Michael Moore, Doug Stanton and John Robert Williams as a way to bring more culture into the area via cinema.

The Great Lakes Equestrian Festival, founded in 2015, has become a major event, attracting affluent tourists for thirteen weeks of jumping, hunting and equitation competition with national-level competitors.

The locale and topography is conducive for road bicycling, aided by the TART trail system. A map with routes, different trips, advice and local knowledge is available. Lake Michigan presents a location for sailing, fishing, and kayaking.

The Traverse City State Park, with about 250 campsites, is located three miles (4.8 km) east of downtown on 47 acres (19 ha) including a quarter mile beach on the East Bay arm of Grand Traverse Bay.

The Boardman River Nature Center is the interpretive centre and management headquarters for the Grand Traverse Natural Education Reserve, a 505-acre local park and natural area.

The sandy soil is conducive to viticulture, and there are over 50 wineries in the Traverse City area. Traverse City is located at the base of the Old Mission Peninsula wine region.

Performing arts and exhibits The City Opera House, located in downtown Traverse City features plays, movies, and other performances.

The Traverse Symphony Orchestra (TSO), founded in 1952 by community leader Elnora Milliken as the Northwestern Michigan Symphony Orchestra, has grown from a small group of volunteer musicians to a paid professional orchestra of 60 contracted members. There was a connection over the years with Interlochen Center for the Arts, providing a core of musicians and conductors from among faculty and students. Until 1985 it was known as the Northwestern Michigan Symphony Orchestra.

The Dennos Museum Center, located on the campus of Northwestern Michigan College, is home to a collection of Inuit art including sculpture, drawing and prints. The centre is also home to an interactive gallery, as well as various ongoing exhibitions in their large exhibition space. The museum expanded in 2017 and added two new wings of galleries to display art from its permanent collection (both of Inuit art and non-Inuit art).

Historical markers There are eleven recognised Michigan historical markers in the Traverse City area. They are: • Bingham District No. 5 Schoolhouse • City Opera House • Congregation Beth El • Grand Traverse Bay • Grand Traverse County Courthouse • Great Lakes Sport Fishery • Ladies Library Association • Novotny's Saloon • Park Place Hotel • Perry Hannah House • Traverse City State Hospital.

Viticulture Traverse City was named by USA Today among the Top Ten Places for Local Wine. There are nine wineries on the Old Mission Peninsula and 21 wineries on the Leelanau Peninsula, both just a few minutes drive from downtown Traverse City. Both peninsulas sit close to the 45th parallel, a latitude known for growing grapes. The two arms of Grand Traverse Bay provide a maritime climate. Northern Michigan specializes in growing white grapes and is known for its Rieslings which grow well in the summer months and late fall which Traverse City is known for. Every October the wineries host a harvest fest. Some Riesling grapes are spared being picked in the fall to be picked when they freeze, from which ice wine is made. The wineries along the Old Mission Peninsula are Black Star Farms, 2 Lads Winery, Bowers Harbor Vineyards, Brys Estate Vineyard & Winery, Chateau Chantal Winery And Inn, Chateau Grand Traverse, Bonobo Winery, Mari Vineyards, and Peninsula Cellars. The wineries along the Leelanau Peninsula are Black Star Farms, Leelenau Cellars, Silver Leaf Vineyard and Winery, Gill's Pier Vineyard and Winery, Raftshol Vineyards, Circa Estate Winery, Forty-Five North Vineyard and Winery, Good Harbor Vineyards, Chateau Fontaine, Boskydel Vineyards, L. Mawby Vineyards, Ciccone Vineyard and Winery, Willow Vineyards, Chateau de Leelanau Vineyard and Winery, Shady Lane Cellars, Cherry Republic Winery, Longview Winery, Boathouse Winery, Verterra, Brengman Brothers, Bel Lago Winery, and Rove Estate Vineyard and Winery.

Sport Traverse City is home to many public sporting facilities. These include the Grand Traverse County Civic Center, which is a large sports complex in the heart of the city, housing seven baseball/softball fields, a skatepark, a mile-long walk trail, an amphitheater, sledding hill, pavilion, playground, an indoor pool, and an indoor hockey rink. Other complexes include the Grand Traverse Bay YMCA, four complexes that offer public swimming, soccer, and tennis. The Huntington Rink indoor arena is used primarily for ice hockey, and is the home of the Traverse City North Stars hockey team. Many of the city parks in Traverse City also offer volleyball, soccer, and basketball.

During their annual offseason, the Detroit Red Wings of the National Hockey League hold their training camp at Traverse City's Centre Ice Arena. In addition to training camp every September, the Red Wings host an NHL Prospect Tournament, consisting of prospects of participating teams around the league. In 2021, the Traverse City Prospect Tournament consisted of players from the Detroit Red Wings, Toronto Maple Leafs, Columbus Blue Jackets, Dallas Stars, and St. Louis Blues. The Red Wings' influence in Traverse City goes beyond training camp, however; multiple former Red Wings have lived in Traverse City, including Dallas Drake and the legendary Gordie Howe. For this reason, Traverse City is often referred to as Hockeytown North, in reference to Detroit's popular nickname, Hockeytown.

Economy Traverse City is home to a number of local businesses including Hagerty Insurance Agency and Munson Medical Center. There is a significant manufacturing presence, as well. In recent years, the city has developed a growing technology industry, with numerous tech start-ups, a startup incubator, podcasts, and breweries. Traverse City and its micropolitan area are known for their small business, which bring in a multitude of people during the summer months.

Economy: Top employers 1 Munson Medical Center, Healthcare; 2 Traverse City Area Public Schools, Education; 3 Northwestern Michigan College, Education; 4 Traverse Bay Area Intermediate School District, Education; 5 Grand Traverse Resort & Spa, Entertainment; 6 Interlochen Center for the Arts, Education; 7 County of Grand Traverse, Government; 8 Grand Traverse Pavilions, Healthcare; 9 Tyson Foods, Food Processing; 10 Hagerty Insurance Agency, Insurance

Traverse City's central business district is located along Front Street downtown. Another major shopping district is on US 31 south-west of town, where several big box stores are located, as well as a shopping mall, the Grand Traverse Mall.

Cherry farming Ten years ago, a late frost decimated the cherry crop and imports from Turkey filled the void. Cherry prices nosedived below the cost of production. A group of cherry processors from Michigan petitioned the US government in 2019 to impose a tariff because the Turkish government subsidizes their cherry industry. In September of that year, the U.S. Department of Commerce agreed, but four months later, the U.S. International Trade Commission disagreed, finding no evidence that Turkey was "flooding" the market.

A July 2023 article in USA Today examined why cherry farmer John Pulcipher decided to close the orchard that had been in his family for 150 years. The top reason was because it's no longer profitable. The cost of production for a pound of cherries is approximately 41¢. The current wholesale price is 20¢ per pound. Many cherry producers are small family farms where the primary income is not from farming, or they work a side job to get by. Some set up a roadside stand to sell to tourists or U-pick. Farming is hard work and if there is no financial incentive, the children of farmers don't stick around. When a farmer grows old and can no longer do the work, they have no choice but to eventually shut down, which was the case with John Pulcipher. As newcomers compete for homes and land, the price of real estate has soared. According to Pulciper, the new "people that come in here, they’re not just millionaires. Some of them are billionaires.” Subdivisions, horse farms or resorts and golf courses have sprung up on former orchards. When you look at the Leelanau or Old Mission Peninsula across Grand Traverse Bay you see million-dollar mansions where there were none. There is a shortage of affordable housing because developers make more profit on a multi-million dollar home than one for $250,000. Pulcipher related something told to him by his grandfather: "I’ve been all over the country, and this is the prettiest place I’ve ever been". Traverse City has changed. Morning and afternoon traffic jams are normal. The major highways are always busy. It's still pretty, but the summer resort has become an urban center.

Transport: Air With a new terminal completed in 2004, Cherry Capital Airport provides regularly scheduled passenger airline service to Chicago and Detroit, with seasonal flights to Dallas-Fort Worth, Minneapolis-Saint Paul, Atlanta, New York City, Denver, Boston, Mesa, Ponte Vedra, St. Petersburg, Orlando, and Newark. It is the fourth largest airport in Michigan. Around the area, there are smaller nearby paved and unpaved airports.

Ships and boats • Adjacent to the airport is Coast Guard Air Station Traverse City, responsible for both maritime and land-based search and rescue operations in the northern Great Lakes region. On April 7, 2010, the USCG designated Traverse City a Coast Guard City. Traverse City is the second city in Michigan and tenth in the country to receive this honor. • Located in the harbor of the Great Lakes Maritime Academy is the T/S State of Michigan, a 224-foot (68 m) former Navy submarine surveillance vessel. The vessel is used as a classroom and laboratory while cadets of the academy are underway and shore side. • A tall ship, the schooner Manitou is berthed at Traverse City, and offers passages to the public. • Near Traverse City, there are two other tall ships, the schooner Madeline and the 55-foot-long (17 m) replica of the sloop Welcome, an 18th-century British warship sloop, which was built for the 1976 Bicentennial of the American Revolution. They are the only two boats recognised by the State of Michigan for their historic significance. From May through October, trained volunteers conduct tours (when in port), and give a history of the boats and Great Lakes sailing. The Madeline is berthed at Elmwood Township "Coal Dock" (Heritage Harbor), West Bayshore, just south of the Elmwood Township Marina Both are maintained by the Maritime Heritage Alliance. • The Nauti-Cat, a 43-passenger catamaran books passages on Grand Traverse bay. The Nauti-Cat is the largest commercial sailing catamaran on the Great Lakes at 47 feet (14 m) long, 29 feet (8.8 m) wide and has a 63-foot (19 m) mast. They offer cruises seven days a week, four times a day.

Transport: Bus The area is served by Indian Trails Bus service, an intercity bus system that connects to St. Ignace to the north and to Grand Rapids and Kalamazoo to the south. The bus station is located at 107 Hall Street with connection to the BATA transfer station.

Traverse City also has a public transportation system, the Bay Area Transportation Authority (BATA) which serves most of the Grand Traverse and Leelanau region. With link services and a fixed route bus service, called the Loops, serves Traverse City and the urbanized areas of Garfield Township. BATA put into service its first hybrid bus in December 2005. BATA's downtown bus transfer terminal on Hall Street opened July 21, 2006. The terminal is used to transfer riders to different buses on different routes.

Major highways • US 31 is a major north–south highway, and serves as the primary thoroughfare through Traverse City. US 31 enters Michigan from Indiana, and runs through communities such as Benton Harbor, Holland, Grand Haven, Muskegon, Ludington, Manistee, Charlevoix, and Petoskey. Throughout its route, US 31 parallels the coast of Lake Michigan. • M-22 is a scenic highway that parallels the shore of Grand Traverse Bay and Lake Michigan. The highway begins at an intersection in Traverse City, and runs north through Greilickville and Suttons Bay, before turning back south along Lake Michigan, through communities such as Leland, Glen Arbor, Empire, Frankfort, and Onekama, before ending at US 31 near Manistee. • M-37 is a north–south highway. Largely following the route of US 31 in Traverse City, M-37 exits to the north, running about 18 miles (29 km) up the Old Mission Peninsula before terminating at a cul-de-sac near the Mission Point Lighthouse. South of Traverse City, M-37 runs through communities such as Mesick, Baldwin, Grand Rapids, Hastings, and Battle Creek. • M-72 is an east–west highway that traverses the width of the Lower Peninsula. Beginning at M-22 in Empire, M-72 follows the Grandview Parkway in Traverse City, and continues east toward communities such as Kalkaska, Grayling, Mio, and Harrisville on Lake Huron.

Railroads The Great Lakes Central Railroad (GLCR) provides freight rail service to the Traverse City area on track owned by the state of Michigan. The tracks were once owned by the Chesapeake and Ohio Railway (ex-Pere Marquette Railway) and the Pennsylvania Railroad (ex-Grand Rapids and Indiana Railroad) but were purchased by the state in the late 1970s and early 1980s to preserve rail service in the area. Current freight traffic includes fruit/perishables, scrap metal, and lumber.

On February 20, 1982, the Chesapeake and Ohio Railway stopped using the line after the last long train serve Traverse City. Then the railroad was dismantled next year from Manistee to Grawn and from Williamsburg to Charlevoix.

Since then, excursion passengers trains have operated in and out of Traverse City on an irregular basis. Recently, Lake Central Rail Tours has operated a summer excursion during the Cherry Festival until 2008. On May 11, 1996, the Grand Traverse Dinner Train began year round service from the Traverse City depot to Williamsburg and to Walton Junction. Dinner train service was suspended in 2004 after a contract dispute with the Tuscola and Saginaw Bay Railway and additional difficulties. The train itself was removed to Owosso in mid-July 2006. However, in 2015 a study was started by the Michigan Department of Transportation, and passenger rail is gaining interest.