Santa Maria, The Province of Bulacan, Central Luzon Region, Philippines

🇵🇭 Santa Maria, officially the Municipality of Santa Maria (Tagalog: Bayan ng Santa Maria), is a 1st class municipality in the province of Bulacan, Philippines.

Located on the banks of the Santa Maria River, 32 km (19.9 mi) north of Manila, Santa Maria has been a thriving settlement for almost four centuries. It was founded as a barrio of Bocaue in the early 17th century until it was established as an independent municipality on November 26, 1793, by the Spanish friar Francisco Dominguez Javier OFM. Known before as Santa Maria de Pandi, it is named under the patronage of the Immaculate Conception (also known as La Purisima Concepcion). Its administrative centre, the Poblacion, forms as the historic core of the municipality. It is surrounded by four rivers and it still largely retains its 2.88 square-kilometer boundaries since the Spanish Colonial Era.

Santa Maria remains by a significant margin the most populous municipality in Central Luzon, as well as the 5th most populous municipality in the Philippines. It is also the 2nd most populous local government unit in Bulacan next to San Jose del Monte City.

Its downtown area consists of three highly urbanized barangays: Poblacion, Bagbaguin, and Sta. Clara. It is one of the biggest and busiest commercial centres in the province as it accounts for more than half of all economic activities in the municipality. It is also one of Bulacan's leading financial centers. According to the Bangko Sentral ng Pilipinas (BSP) and the Philippine Deposit Insurance Corporation (PDIC), Santa Maria's total bank deposits reached PHP 31.27 billion as of December 2021, this accounts for almost 75% of Eastern Bulacan's total bank deposits. Likewise, Santa Maria is the richest municipality in Bulacan with an assets totaling to PHP 1.87 billion and revenues reaching an all-time high of PHP 925 million as of the 2021 report from the Commission on Audit (COA). It has a relatively high standard of living, with only 4% of the population living in poverty which is one of the lowest in the country (19 out of 1,489 municipalities).

Santa Maria was the home town of José Corazón de Jesús, a Filipino poet popularly known as "Huseng Batute", who started composing his verse as a child. Another native of Santa Maria is Francisco Santiago, a composer who wrote "Nasaan Ka Irog" and other kundiman songs. In the political arena, Santa Maria has produced three Bulacan governors: Jose Serapio (1900–1901), Trinidad Icasiano (1912–1916), Fortunato Halili (1943–1944 and 1946–1951); and two representatives of the second and fourth district: Rogaciano Mercado (1953–1992) and Reylina Nicolas (2001–2010).

History: Pre colonial (before 1521) Before the Spaniards came to the Philippines, Santa Maria was just a vast wilderness, inhabited by wild animals and covered by thick and lush rainforests. Aetas and Dumagats are also known to inhabit the place a long time ago.

Spanish Era (1521–1898) Santa Maria's existence can be traced as early as the year 1647 when it is still a barrio (village) of Bocaue. The barrio was believed to be established on the same period when the Dominicans founded the vast Hacienda de Lolomboy that extends up to the Angat river on the north, Bocaue river on the west, Marilao river on the south and the Pulo River (Pulong Buhangin) on the east.

Santa Maria was founded as an independent town by the Franciscan Fray Francisco Dominguez Javier on November 26, 1793. He began constructing the church which was completed in the early 1800s by Fray Tomas Marti. The construction of the church was viewed as the foundation of the spiritual crusade in the said locality. Natives were converted into Christianity and more people began to inhabit the place. Civil affairs started to take shape and the appointment of the first Capitan del Barrio, Andres dela Cruz, paved way for the permanent establishment of Poblacion, which was the seat of Spanish colonial government. People in those days were just renting their pieces of land. They paid their rents to the friars who were stationed in what is now known as Sta. Clara, a barangay where at present one can see the ruins of a big convento of friars. People from other nearby places such as Balagtas, Pandi, Santa Maria, and San Jose del Monte, paid their rents in this convento. Santa Maria at that time was then called "Santa Maria de Pandi". The people acquired their lands after paying certain sum to the friars and the land became "Lupang Tagalog".

There were 82 capitanes who served the Spanish colonial administration from 1793 to 1899.

American Era and Japanese Occupation (1898–1946) Under the Americans, the title "captain" was changed to "presidente". The first to hold the position was Maximo Evidente, who served from 1899 to 1900. Of the 12 others who succeeded him, the most popular were Agustin Morales (1928–34) and Fortunato F. Halili (1934–37). Morales was responsible for the construction of the first main water system in the town. Halili, who never drew his salary as executive, later on became Governor of Bulacan. It was during Halili's term as provincial governor when the Capitol building at Malolos was heavily damage due to the aftermath of World War II. He decided to take over and resurge Casa Real de Malolos as a temporary Gubernatorial Office during the period when the Capitol building was severely damaged. It was his effort to rebuild and to reconstruct the Capitol building into its original structure.

During the Japanese Occupation, Dr. Teofilo Santiago, dubbed as Dr. Kamoteng Kahoy for his widespread campaign among the town's citizenry to plant cassava, became mayor of Santa Maria. Santiago was also responsible for the launching of the poultry industry – a livelihood project which earned for the town the distinction of being "The Egg Basket of the Philippines". He was also the "Father of Santa Maria Dairy Plant". After the Liberation, Capitan Ireneo Hermogenes was appointed Municipal Mayor from March 20, 1945, to October 1945. He was succeeded by Marciano Bautista.

From the American colonial rule until the restoration period after World War II, Santa Maria was administered by 12 Presidentes from 1899 to 1937 and 4 Alcaldes from 1938 to 1947.

Liberation period (1947–present) The post-liberation period saw Conrado Ignacio as the first elected Mayor of Santa Maria (1947–1955). He was succeeded by prominent personalities in Santa Maria local politics such as Ricardo G. Nicolas Sr. (1956–1959/1964–1967), Eriberto Ramos, Sr. (1960–1963), Paulino M. Luciano Sr. (1968–1971), Ricardo D. Nicolas, Jr.(1972–1978) and Paulino Luciano, Jr. (1979–1986).

After the People Power Revolution in February 1986, President Corazon Aquino appointed Dr. Alfredo Perez, who was then the vice mayor of the town, as Officer-in-Charge of the municipality until May 1986, when he was replaced by Ricardo Nicolas, Jr. In December 1986, however, Nicolas was appointed OIC Vice Governor of Bulacan and was succeeded by Benjamin G. Geronimo (1987–1988) and Atty. Ramon H. Clemente (1988).

During the 1988 elections, Eriberto Ramos was elected Mayor and served until June 30, 1992. On July 1, 1992, he was succeeded by Reylina G. Nicolas. Her three terms of leadership gave the municipality various awards and citations. On July 1, 1993, the municipality rose from third class to second-class municipality and July 1, 1996, the income level of the municipality rose again from second-class municipality to first-class municipality. In the 2001 elections, Nicolas ran for Representative of the 4th Congressional District of Bulacan and won a landslide victory with more than 80,000 votes over her closest rival. Nicolas was succeeded by Bartolome R. Ramos.

During the 2004 elections, Jesus Mateo defeated the incumbent Ramos and became mayor of the municipality until 2007. One of Mateo's accomplishments as mayor of Santa Maria was the establishment of the Santa Maria extension campus of the Polytechnic University of the Philippines in 2005. In 2007 elections, Bartolome R. Ramos defeated Mateo and became mayor of the municipality again.

Geography The municipality of Santa Maria lies 32 km (20 mi) north-east of Manila and is located at the eastern portion of Bulacan. The town is bounded on the north by the municipalities of Angat and Pandi; portion of San Jose del Monte City on the south; Norzagaray and other portions of San Jose del Monte on the east; and the municipalities of Marilao and Bocaue on the western side. Santa Maria is 18 km (11 mi) away from Malolos City, the provincial capital, and 38 km (24 mi) from San Fernando, Pampanga, the regional centre of Central Luzon.

Santa Maria has a land area of about 9,092.5 hectares (22,468 acres). The town is generally plain although hilly at the northern portion. It has a lone body of water – the Santa Maria River.

The topography of Santa Maria is generally flat, however, it is becoming hilly towards the north. This area covers the barangays of Silangan, Mag-asawang Sapa, Pulong Buhangin and some parts of Balasing with landscape ranging from 8 to 18 percent slope. The rest of the barangays have a slope range from level to undulating.

Most of the barangays in the municipality of Santa Maria have low susceptibility to flooding. Those with portion with moderate to high susceptibility to flooding are located along the Santa Maria River and near or adjacent to creeks that are tributaries of the Santa Maria River.

There are 18 barangays with low susceptibility to flooding in the municipality (Manggahan, Santa Cruz, Cay Pombo, Caysio, Pulong Buhangin, Mag-asawang Sapa, Silangan, Balasing, Parada, Tumana, Mahabang Parang, Bulac, Catmon, San Vicente, Camangyanan, Tabing Bakod, Buenavista and San Gabriel). The barangay centres and populated areas in the barangays have low susceptibility to flooding. The portions of the barangays usually inundated are the generally low-lying areas and catchment areas of the barangays and near active creeks and rivers.

Santa Maria is the part of the 4th district of Bulacan along with Marilao, Meycauayan, and Obando from 1987 to 2022. It was moved to 6th district since 2021 along with neighboring municipalities Angat and Norzagaray.

Land use Basically agricultural, about 29.02 square km (11.20 sq mi) or 30.54% of the town's land area is devoted to crop production. Approximately 26.66 square km (10.29 sq mi) of riceland in Santa Maria are rain-fed and 2.36 square km (0.91 sq mi) are irrigated. An area of 32.74 square km (12.64 sq mi) are classified as non-productive agricultural area or open grasslands.

Mineral resources The town has rich deposits of gravel and sand and volcanic tuff or adobe. Quarrying has been a good source of livelihood among the citizens.

Economy Santa Maria is one of the municipalities in Bulacan with a high population growth rate due to in migration. Its rapid population growth contributes largely to the establishment of more commercial and trading activities as some people see this as an opportunity for business. Industries in Santa Maria include agribusiness, food processing, cottage making, banking, fireworks making, rubber, and textile making.

The public market at Poblacion and the private market in Pulong Buhangin are the major areas for the exchange of goods and services.

On March 3, 2003, President Gloria Macapagal Arroyo issued Presidential Proclamation No. 337 designating the Santa María Industrial Park as a Special Economic Zone (Ecozone).

There are 28 pyrotechnics manufacturers, 5 textile, 87 garment factories, and 9 rubber industries operating in the municipality.

Agriculture Rice, orchard products, corn, vegetables, hogs, cattle, and poultry, and freshwater fish are the major agricultural products of the municipality.

Food processing There are about 36 food processing establishments in Santa María.

Agro-industrial sector Industrial activities in Santa María are mostly agro-based. For the past two decades, there has been a great boom in its poultry and hog raising industries. Presently, there are around more than 150 poultry and piggery farms.

The boost in agri-business necessitated the establishment of feed mills and feed trading centres. There are eight commercial feed mills and 15 feed trading centres operating in the town.

There are 20 rice mills in Santa María that accommodate the milling and storage needs of the farmers for their palay harvest.

Cottage industry There are 10 furniture-making establishments in the town.

Economy: Retail Santa Maria has one public wet and dry market, the Pamilihang Bayan ng Santa Maria, in Poblacion and several private wet and dry markets (one each in Cay Pombo and in Pulong Buhangin).

The mall has a supermarket (Waltermart Supermarket), Kiosks (Jr. Memoxpress), department store (mi Department Store), school and office supplies store Expressions, bookstore (National Bookstore), drugstore (Mercury Drug), 3 state-of-the-art cinemas, hardware (Handyman), and several restaurants (Jollibee, KFC, Chowking, Mang Inasal, Greenwich, etc.). Convenience stores can also be found in the neighborhoods of the municipality.

Tourist Industry Santa Maria is home to ten resorts located in barangays Pulong Buhangin, Balasing, Catmon, Bulac, Mahabang Parang, Tumana and Lalakhan. These resorts have become the main destinations of the residents from Metro Manila and Santa Maria's nearby towns for their leisure and summer experience. Facilities like swimming pools, convention/seminar rooms, hotel, cottages, and spacious parking spaces that could accommodate fifty buses at a time equipped these resorts. Some resorts accommodate local and foreign tourist for live-in accommodations.

In 2005, over 138,000 tourists visited the resorts in Santa Maria. Sitio Lucia Resort situated in Pulong Buhangin attracted 36 percent of the total volume of resort visitors. 4K Garden Resort of Barangay Catmon came next with 29 percent share. The Summer Resort in Barangay Mahabang Parang settled at the bottom with 2 percent contribution.

Historical places • La Purísima Concepción Parish Church • Huseng Batute Marker • Francisco Santiago Marker.

Festivals The town fiesta of Santa Maria in honor of its Patroness, the Purisima Concepcion is a month-long celebration in February which clearly shows the Marian devotion of the town. The movable feast is held on the Thursday after February 2 which tradition refers to as La Candelaria. It is preceded by the traditional novena of Masses before the feast and High Masses and processions on the Sundays of the month.

Throughout the month several other events are held such as musical variety shows led by popular personalities, outdoor sports exhibitions of nationally acclaimed players, concerts by well known bands and cultural shows.

Most notable during the month of February is the availability of "Tuge", a ready to eat root crop sold by vendors that signify the ambiance of the festivity together with the cool breeze which last right after the celebration of the town fiesta.

The joyous celebration of February takes on a somber mood as the liturgical calendar moves on to Cuaresma or Lent.

Apparently, the devotion was brought by the Franciscans who evangelized the town where the principal celebrations before the War was celebrated at the Lourdes Church which was then in Intramuros. Lost during the War, it was revived by the Hermandad y Cofradia de la Sagrada Pasion y de Maria Santisima de la Esperanza, a confraternity organized in 1999 to spearhead the revival and promotion of the Lenten traditions of Santa Maria from the Jubilee Year 2000 onwards. Incidentally, the Hermandad de la Sagrada Pasion has been an affiliate of the Hermandad de la Macarena in Seville, Spain since 2008 making it the twenty first confraternity to be recognized, the second outside of Spain and the first in Asia.

Sports and recreation The Philippine Arena is a multi-purpose indoor arena at Ciudad de Victoria, a 75-hectare tourism enterprise zone located in the towns of Santa Maria and Bocaue, Bulacan. With a capacity of up to 55,000, it was the centerpiece of the Iglesia ni Cristo's (INC) centennial, which was celebrated on July 27, 2014.

Sports and recreation activities in the locality are usually basketball, softball, bowling, badminton, tennis and chess. The most common sports and recreational facilities in the town are basketball courts located in school compounds and in other part of 24 barangays. These courts also serve as multi-purpose pavements. A tennis court and a gymnasium named after the late Ricardo D. Nicolas, Jr. was constructed at the FFHNAS campus in Barangay Guyong. There are also two badminton courts in the town.

Bridges As of 2004, Santa Maria has a network of ten bridges passing rivers and other waterways of the town. All are made of reinforced concrete design girders which are in good condition and passable.

Communications Communication facilities in Santa Maria are provided by government telegraph (BUTEL), postal system, the Philippine Long Distance and Telephone Company (PLDT), Radio City Telephone Company (RACITELCOM), Digitel telephone Company, Converge ICT, the three major cellular companies (Smart Communications, Globe Telecom, Dito Telecommunity) and two MVNO: (Talk N' Text, Sun Cellular and Touch Mobile).

Water Water supply is provided by LWUA (Local Water Utilities Administration) through the Santa Maria Water District.

Electricity The Manila Electric Company (Meralco) is the sole electric distributor in Santa Maria.

Health Santa Maria has one government-run hospital and seven private hospitals.

Animal health Santa Maria also have veterinary clinics and an animal pet corner center.

These veterinary clinics handle farm animals and pets. Services range from simple to major surgeries, microchip implantation, vaccinations, laboratory works, confinements, emergency cases, and grooming.

Education There are two tertiary institutions in the municipality. The Polytechnic University of the Philippines operates a campus in Santa Maria.