Wellington, North Island, New Zealand

Economy | Tourist Industry

🇳🇿 Wellington (Te Whanganui-a-Tara) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the major population centre of the southern North Island, and is the administrative centre of the Wellington Region, which also includes the Kapiti Coast and the Wairarapa. It is the world's southernmost capital of a sovereign state. Wellington features a temperate maritime climate, and is the world's windiest city by average wind speed.

Legends recount that Kupe discovered and explored the region in about the 10th century, with initial settlement by Māori iwi such as Rangitāne and Muaūpoko. The disruptions of the Musket Wars led to them being overwhelmed by northern iwi such as Te Āti Awa by the early 19th century.

Wellington's current form was originally designed by Captain William Mein Smith, the first Surveyor General for Edward Wakefield's New Zealand Company, in 1840. The wider Wellington metropolitan area includes the cities of Lower Hutt, Porirua and Upper Hutt. The city has served as New Zealand's capital since 1865, a status that is not defined in legislation, but established by convention; the New Zealand Government and Parliament, the Supreme Court and most of the public service are based in the city.

Wellington's economy is primarily service-based, with an emphasis on finance, business services, government, and the film industry. It is the centre of New Zealand's film and special effects industries, and increasingly a hub for information technology and innovation, with two public research universities. Wellington is one of New Zealand's chief seaports and serves both domestic and international shipping. The city is chiefly served by Wellington International Airport in Rongotai, the country's second-busiest airport. Wellington's transport network includes train and bus lines which reach as far as the Kapiti Coast and the Wairarapa, and ferries connect the city to the South Island.

Often referred to as New Zealand's cultural capital, the culture of Wellington is a diverse and often youth-driven one which has wielded influence across Oceania. One of the world's most liveable cities, the 2021 Global Livability Ranking tied Wellington with Tokyo as fourth in the world. From 2017 to 2018, Deutsche Bank ranked it first in the world for both livability and non-pollution. Cultural precincts such as Cuba Street and Newtown are renowned for creative innovation, "op shops", historic character, and food. Wellington is a leading financial centre in the Asia-Pacific region, being ranked 35th in the world by the Global Financial Centres Index for 2021. The global city has grown from a bustling Māori settlement, to a colonial outpost, and from there to an Australasian capital that has experienced a "remarkable creative resurgence".

Economy Wellington Harbour ranks as one of New Zealand's chief seaports and serves both domestic and international shipping. The port handles approximately 10.5 million tonnes of cargo on an annual basis, importing petroleum products, motor vehicles, minerals and exporting meats, wood products, dairy products, wool, and fruit. Many cruise ships also use the port.

The Government sector has long been a mainstay of the economy, which has typically risen and fallen with it. Traditionally, its central location meant it was the location of many head offices of various sectors – particularly finance, technology and heavy industry – many of which have since relocated to Auckland following economic deregulation and privatisation.

In recent years, tourism, arts and culture, film, and ICT have played a bigger role in the economy. Wellington's median income is well above the average in New Zealand, and the highest of all New Zealand cities. It has a much higher proportion of people with tertiary qualifications than the national average. Major companies with their headquarters in Wellington include: • Centreport • Chorus Networks • Contact Energy • The Cooperative Bank • Datacom Group • Infratil • Kiwibank • Meridian Energy • NZ Post • NZX • Todd Corporation • Trade Me • Weta Digital • Wellington International Airport • Xero • Z Energy.

At the 2013 census, the largest employment industries for Wellington residents were professional, scientific and technical services (25,836 people), public administration and safety (24,336 people), health care and social assistance (17,446 people), education and training (16,550 people) and retail trade (16,203 people). In addition, Wellington is an important centre of the New Zealand film and theatre industry, and second to Auckland in terms of numbers of screen industry businesses.

Tourist Industry Tourism is a major contributor to the city's economy, injecting approximately NZ$1.3 billion into the region annually and accounting for 9% of total FTE employment. The city is consistently named as New Zealanders' favourite destination in the quarterly FlyBuys Colmar Brunton Mood of the Traveller survey and it was ranked fourth in Lonely Planet Best in Travel 2011's Top 10 Cities to Visit in 2011. New Zealanders make up the largest visitor market, with 3.6 million visits each year; New Zealand visitors spend on average NZ$2.4 million a day. There are approximately 540,000 international visitors each year, who spend 3.7 million nights and NZ$436 million. The largest international visitor market is Australia, with over 210,000 visitors spending approximately NZ$334 million annually.

It has been argued that the construction of the Te Papa museum helped transform Wellington into a tourist destination. Wellington is marketed as the 'coolest little capital in the world' by Positively Wellington Tourism, an award-winning regional tourism organisation set up as a council controlled organisation by Wellington City Council in 1997. The organisation's council funding comes through the Downtown Levy commercial rate. In the decade to 2010, the city saw growth of over 60% in commercial guest nights. It has been promoted through a variety of campaigns and taglines, starting with the iconic Absolutely Positively Wellington advertisements. The long-term domestic marketing strategy was a finalist in the 2011 CAANZ Media Awards.

Popular tourist attractions include Wellington Museum, Wellington Zoo, Zealandia and Wellington Cable Car. Cruise tourism is experiencing a major boom in line with nationwide development. The 2010/11 season saw 125,000 passengers and crew visit on 60 liners. There were 80 vessels booked for visits in the 2011/12 season – estimated to inject more than NZ$31 million into the economy and representing a 74% increase in the space of two years.

Wellington is a popular conference tourism destination due to its compact nature, cultural attractions, award-winning restaurants and access to government agencies. In the year ending March 2011, there were 6,495 conference events involving nearly 800,000 delegate days; this injected approximately NZ$100 million into the economy.

Wellington, New Zealand 
Wellington, New Zealand
Image: Adobe Stock dudlajzov #355554288

Wellington is rated Gamma by the Globalization and World Cities Research Network (GaWC) which evaluates and ranks the relationships between world cities in the context of globalisation. Gamma level cities are cities that link smaller economic regions into the world economy.

Wellington is the #35 city in the world according to the Global Financial Centres Index (GFCI) which evaluates and ranks the competitiveness of the major financial centres of the world according to a wide range of criteria – Human Capital, Business, Finance, Infrastructure and Reputation.

Wellington was ranked #86 by the Nomad List which evaluates and ranks remote work hubs by cost, internet, fun and safety. Wellington has a population of over 395,600 people. Wellington also forms the centre of the wider Wellington metropolitan area which has a population of over 415,000 people. Wellington is the #299 hipster city in the world, with a hipster score of 2.6376 according to the Hipster Index which evaluates and ranks the major cities of the world according to the number of vegan eateries, coffee shops, tattoo studios, vintage boutiques, and record stores. Wellington is ranked #283 for startups with a score of 1.093.

To set up a UBI Lab for Wellington see: https://www.ubilabnetwork.org Twitter: https://twitter.com/UBILabNetwork

Wellington is a member of the UNESCO Creative Cities Network for Film see: https://en.unesco.org/creative-cities

Twin Towns, Sister Cities Wellington has links with:

🇨🇳 Beijing, China 🇹🇷 Çanakkale, Turkey 🇦🇺 Canberra, Australia 🇬🇷 Chania, Greece 🇨🇳 Cheongwen, China 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Harrogate, England 🇰🇷 Jeju City, South Korea 🇯🇵 Sakai, Japan 🇨🇳 Shunyi, China 🇨🇳 Siming District, China 🇨🇳 Xiamen, China
Text Atribution: Wikipedia Text under CC-BY-SA license | GFCI | GaWC | Hipster Index | Nomad | StartupBlink

  • Keith Murray |

    🇳🇿 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Architect/Ceramist/Glass Designer/Silversmith Keith Murray is associated with Wellington. During World War One he served with distinction in the Royal Flying Corps.

Antipodal to Wellington is: -5.233,41.283

Locations Near: Wellington 174.767,-41.2833

🇳🇿 Hutt 174.917,-41.217 d: 14.6  

🇳🇿 Lower Hutt 174.917,-41.217 d: 14.6  

🇳🇿 Porirua 174.84,-41.131 d: 18  

🇳🇿 Upper Hutt 175.05,-41.133 d: 29  

🇳🇿 Masterton 175.664,-40.95 d: 83.8  

🇳🇿 Palmerston North 175.61,-40.357 d: 125.1  

🇳🇿 Whanganui 175.05,-39.932 d: 152.2  

🇳🇿 Nelson 173.284,-41.269 d: 123.9  

🇳🇿 Richmond 173.183,-41.333 d: 132.4  

🇳🇿 Stratford 174.283,-39.333 d: 220.7  

Antipodal to: Wellington -5.233,41.283

🇪🇸 Salamanca -5.664,40.964 d: 19964.5  

🇪🇸 Zamora -5.75,41.483 d: 19966.6  

🇪🇸 Valladolid -4.732,41.654 d: 19956.4  

🇪🇸 Chamartín -4.957,40.702 d: 19946.4  

🇪🇸 Avila -4.683,40.65 d: 19930.9  

🇪🇸 Palencia -4.539,42.01 d: 19915.8  

🇪🇸 Segovia -4.117,40.933 d: 19913.8  

🇪🇸 La Bañeza -5.9,42.283 d: 19890.9  

🇪🇸 León -5.572,42.597 d: 19866.4  

🇪🇸 Talavera de la Reina -4.833,39.959 d: 19863.9  

Bing Map

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