Roseville, California, United States

🇺🇸 Roseville is the most populous city in Placer County, California, located within the Sacramento metropolitan area. Interstate 80 runs through Roseville and State Route 65 runs through part of the northern edge of the city.

History The settlement developed around a stage coach station called Griders. According to the Roseville Historical Society, in 1864 the Central Pacific Railroad tracks were constructed northeastward from Sacramento as part of the transcontinental railroad. The point where the tracks met the California Central Railroad line was named "Junction". Junction eventually became known as Roseville.

In 1909, three years after the Southern Pacific Railroad moved its facilities from Rocklin to Roseville, the town became an incorporated city. What followed was a period of expansion, with businesses building more than 100 structures, including what was the largest ice manufacturing plant in the world (the Pacific Fruit Express building, in 1913).

The city was a railroad town for decades. By 1929, the railroad employed up to 1,225 people out of a total population of 6,425. With the onset of World War II, the rail yards became busier than ever.

The post-war building boom brought continued prosperity. But the nature of the city changed dramatically in the 1950s.

During this decade, the railroad continued to expand and upgrade, converting its steam engine fleet to all diesel engines. But competition arose in new sectors: the postwar development of the national Interstate Highway System and the airline industry adversely affected the railroads' passenger and freight traffic. Trucking carried increasing amount of freight on highways. Industry restructuring took place and jobs were lost as railroads dropped passenger routes and consolidated operations.

Although the railroad has continued as a major employer in Roseville, the city's expansion has been based on the emergence of other employment sectors.

Construction in 1950 of the Washington Boulevard (then called Seawell) railroad underpass dramatically affected downtown. It improved the ability of people to travel from one side of the tracks to the other, but it reduced traffic through the Roseville business district north of the tracks. Those businesses lost customers.

The completion of Interstate 80 in 1956 stimulated new businesses, with a population shift, from downtown to what would become known as East Roseville. The old downtown lost more businesses and slid into a gradual decline.

The Southern Pacific (now Union Pacific) yard was the site of the 1973 Roseville Yard Disaster. A major explosion and fire took place.

The city saw steady population growth throughout the ensuing decades, as shopping centres, major retailers, and homes were constructed, mostly outside the historic downtown. The growth rate was modest until 1985. Between 1929, when the population was 6,425 people, and 1985, the population grew by 22,563 people.

In 1985 the population stood at 28,988 people. Five years later it was 44,685 people, and by 2000 it was 74,234 people. Some of this growth was fueled by the arrival of major technology employers, such as Hewlett Packard (in 1979) and NEC (in 1983), in the city The population as of 2014 was 126,956 people.

Revitalization In 1988, the city embarked on a multi-million dollar plan to redevelop approximately 207 acres (0.8 km²) of land in the downtown core, and revitalize historic areas that had been in decline. Projects included the Vernon Streetscape Project, Atlantic Street Beautification, Civic Plaza Complex, Downtown Vernon Street and Historic Old Town, Historic Old Town Streetscape project, Riverside Avenue Streetscape project, Oak Street Improvement Project, and Washington Boulevard pedestrian underpass. A new parking garage opened in 2007, the Roseville Arts! Blueline Gallery opened in 2008, and a new Civic Center opened in 2013. The Vernon Street Town Square now features a small raised stage, a water spray for children, and a venue for community events.

Geography According to the Roseville Civic Center, the city has a total area of 42.26 square miles (109.5 km²), of which 42.24 square miles (109.4 km²) is land. 0.002 square miles, or 1 acre (0.40 ha), is water. Several streams flow through Roseville, including Dry Creek, Linda Creek, Secret Ravine and Cirby Creek.

Economy The city of Roseville has a variety of businesses. It has encouraged the addition of large retail centres, including one of the largest auto malls in the country, which contributes significantly to sales tax receipts at the city and county level. Revenue from sales tax has been a main reason why the city of Roseville has been able to keep up the city's infrastructure as the population has dramatically increased. This environment has produced a mix of housing, small and large employers, as well as shopping opportunities. A popular water park, Roseville Golfland SunSplash, is also located in Roseville. Companies based in the city include financial technology unicorn GoodLeap, which specializes in loans for residential solar energy.

Retail Commerce Shopping plays a vital role in the economy of Roseville, which has the thirteenth highest retail sales of all California cities. Roseville is considered a regional shopping destination, with the Westfield Galleria at Roseville being the main shopping centre in the city and the second-largest shopping mall in Northern California. Westfield embarked on a 487,806-square-foot (45,319 m²) expansion project costing $270 million, because of the revenue they acquire from this high-end mall.

Across the street from the Galleria, Peter Bollinger Investment Company built a $70 million complex named "Fountains at Roseville". Fountains at Roseville is a 330,000 sq ft (31,000 m²) retail centre that includes recreation centers. The first phase opened to the public on June 30, 2008, and includes many retailers, as well as a vast variety of casual and fine dining options. Plans call for future construction of hotel, additional retail, and office buildings as well.

In addition to the Galleria and Fountains at Roseville, the city has many shopping plazas surrounding the Galleria and the Douglas Boulevard financial corridor.

Major employers The top ten employers of the city as of 2017 are:

Kaiser Permanente; Hewlett Packard Enterprise; Sutter Roseville Medical Center; Union Pacific Railroad; City of Roseville; Roseville Joint Union High School District; Roseville City School District; PRIDE Industries; Adventist Health; Consolidated Communications.

Education Public schools Roseville is part of the Roseville City School District, Eureka Union School District, Dry Creek Joint Elementary School District, and Roseville Joint Union High School District.

Education: Universities Extension campuses of Brandman University and Sierra College (called "Roseville Center") are located in Roseville.

Media Rocklin and Roseville Today is a daily online newspaper. The Roseville Press-Tribune is a local weekly newspaper.

Roseville High School's student-run news organization, Eye of the Tiger, publishes the bimonthly Eye of the Tiger newspaper. It also produces the biweekly Eye of the Tiger News broadcast.

The Sacramento Bee is also distributed in Roseville. Style Magazine, founded in 2003, is the area's largest circulation general interest, monthly magazine.

Transport Two highways run through the city: Interstate 80 and State Route 65 (the southern terminus of which connects to I-80).

Amtrak, the national passenger rail system, provides service to Roseville at the Roseville Amtrak Station and is part of the Capitol Corridor.

Roseville Transit is a public transit service overseen by the city of Roseville and operated by MV Transportation. The system provides a total of 12 regular local routes, as well as the Roseville Transit Dial-A-Ride (DAR) and Roseville Transit Commuter service. There are several stops where connections may be made with the Sacramento Regional Transit line and Placer County Transit.

Placer County Transit connects Roseville with the Watt/I-80 RT light rail station, as well as the cities of Auburn, Lincoln, Rocklin, and other cities along the Interstate 80 corridor. The Placer Commuter Express service to Sacramento also serves the Taylor Rd. park and ride lot.

Utilities The City of Roseville provides electric, water, wastewater, and solid waste services to most areas. In February 2020, 75 project customers, including Roseville, received permanent federal water contracts for the Central Valley Project.

Pacific Gas and Electric provides natural gas service. Internet, cable, and/or telephone companies that service the Roseville area include AT&T, Comcast, and Consolidated Communications.

Healthcare Major healthcare providers in the city include Sutter Roseville and Kaiser Permanente. There are multiple smaller clinics located near or around the city. UC Davis Medical Center is also located in nearby Sacramento.

Fire department The Roseville Fire Department provides fire protection and emergency medical services. The department is responsible for an area of 36 square miles (93 km²) housing a population of 118,788 as of 2010.

The department has 8 stations with a single battalion.