Mildura, Victoria, Australia

🇦🇺 Mildura is a regional city in north-west Victoria, Australia. Mildura is located on the Victorian side of the Murray River. The city includes the nearby Wentworth, Irymple, Nichols Point and Merbein areas. It is the largest settlement in the Sunraysia region. Mildura is a major horticultural centre notable for its grape production, supplying 80% of Victoria's grapes. Many wineries also source grapes from Mildura. It is very close to the New South Wales border.

The city's central business district is located just a short distance from the banks of the Murray. Langtree Avenue is the main shopping and dining precinct in Mildura, with the middle section of the street a pedestrian mall. The other major retail precinct is along Fifteenth Street in the Mildura South area, where a mid-sized undercover shopping mall and several big box stores are located. The city's name was taken from the Mildura homestead, an early sheep station which covered most of the area. The urban area of Mildura is surrounded by irrigated horticulture, where the original grape and citrus blocks were located with water irrigated from the Murray River.

Fruit and wine production Mildura is also known as the centre of Victoria's Food Bowl and is a major producer of citrus fruits (especially oranges), and wine. It is also notable for its grape production, supplying 80% of Victoria's grapes. Many wineries also source grapes from Mildura. The local area produces more than 70% of Australia's dried vine fruits.

Fruit Fly Exclusion Zone Mildura is part of the Fruit Fly Exclusion Zone, in which fruits or vegetables may not be taken into the area (they can, however, be taken out). This is to stop the Queensland fruit fly from invading crops and plantations which could have a devastating effect on the economy. Disposal bins into which fruit can be disposed of are located along highways entering the zone.

Tourist Industry Tourism is a A$210 million industry in Mildura. However, a large percentage (30%) are domestic tourists visiting friends or relatives.

The city's situation on the Murray River makes it a hub for watersports, paddlesteamers and boat cruises. The still conditions make Mildura ideal for hot air ballooning and the Mildura International Balloon Fiesta attracts many visitors. The Australian Inland Botanic Gardens, located nearby in Mourquong is another popular attraction which draws visitors to the city.

Mildura Central Mildura Central's (formerly Centro Mildura) extensive redevelopment in 2005 has positioned the centre as the major shopping destination within the Sunraysia region. Mildura Central is also the only fully enclosed, air-conditioned shopping centre in this area and offers a retail mix including representation from a number of national fashion stores. Serving a primary trade area population of 60,000 residents, Mildura Central also receives consumers from beyond the trade area including the Riverland, Swan Hill, Robinvale and Broken Hill. It includes a large Target, a Big W to the side of Mildura Central, a 19 aisle Woolworths and a Coles supermarket across the road. Other retailers in Mildura Central include JB Hi-Fi, Kaisercraft, Jay Jays and EB Games.

Development proposals Mildura's location in Victoria and consistently strong local lobbying have seen the Government of Victoria take an interest in the city as a possible centre for population and industry decentralisation programs. There have been numerous proposals involving the state government for large scale developments and investments, many ambitious and speculative that have been shelved indefinitely.

Given the large amount of sunlight Mildura receives, it is the site for several proposals for large scale solar power in Australia including a massive solar updraft tower proposal in 2004 and 2010. In 2013, Mildura Solar Concentrator Power Station, a 1.5 MW demonstration plant, was commissioned by Silex Systems and it was expected to be expanded to 100 MW by 2017. However, in August 2014, the project was abandoned by Silex, due to lack of commitment to renewable energy by the Abbott government. The government's plans to scrap the praised Renewable Energy Target (RET) in Australia were cited as one of the main reasons for abandoning the project. International scientists criticised this decision extensively, claiming Australia risks being "left behind the rest of the world" if it cuts its plans for renewable energy. The decision to not build the plant may also cause electricity prices to rise significantly in the country.

Another large development which has been controversial was the proposal for Mildura to be the site for Victoria's second casino.

Culture Since early settlement Mildura has been home to artists, writers and creative people. Organisations such as the Red Cliffs Musical Society, Eisteddfod, Mildura Ballet Guild and Mildura Country Music Festival have helped grow a reputation for home grown talent and creative community. The hub of this community is the Mildura Arts Centre, which began as a gallery space at Rio Vista House in the 1950s and became fully established in 1956 with the building of a new regional art gallery and performing arts theatre. In 2012, after two years of construction, the new Mildura Arts Centre opened.

Mildura is host to many annual festivals such as the Mildura Country Music Festival, the International Balloon Fiesta, the Jazz Food & Wine Festival, Mildura Wentworth Arts Festival, Murray River International Music Festival, Mildura Writers Festival, Mildura Palimpsest, and the Mildura Show. There is also the annual Mildura masters coarse fishing competition held in November which attracts a number of international and local coarse anglers and the Australian Alternative Varieties Wine Show.

Transport Mildura is on the intersection of the Sturt Highway from Adelaide to Sydney and the Calder Highway to Melbourne via Bendigo. Deakin Avenue, the main street of Mildura, is known as the longest straight avenue in Australia, at 12.1 km. CDC Mildura, BusBiz and Dysons operate V/Line bus services that connect Mildura to various parts of Victoria and southern New South Wales. Greyhound Australia run buses to Adelaide and Sydney via Canberra. NSW TrainLink run buses to Sydney. The Henty Highway Bus Service runs buses to Horsham.

Mildura has a railway connection to Melbourne, which is used for freight transport that generally runs three times a week in each direction. In May 2006, it was announced that the Mildura line would receive a $73 million upgrade using gauge convertible sleepers.

Mildura Airport is the third busiest airport in Victoria, serviced by three QantasLink flights daily to Melbourne (with four services on Thursday & Friday), three Regional Express Airlines flights to Melbourne, with Regional Express flights daily to Adelaide, Sydney and Broken Hill. Virgin Australia had one flight per day in each direction between Melbourne and Mildura until 2020.

La Trobe University La Trobe University operates a regional campus in Mildura, with 500 students enrolled as of 14 February 2018.