🏴 Perth is a city in central Scotland, on the banks of the River Tay. It is the administrative centre of Perth and Kinross council area and the historic county town of Perthshire. Perth has been known as The Fair City since the publication of the story Fair Maid of Perth by Scottish writer Sir Walter Scott in 1828. During the later medieval period the city was also called St John's Toun or Saint Johnstoun by its inhabitants—a reference to its principal church, which was dedicated to St John the Baptist. This name is preserved in the name of the city's football club, St Johnstone F.C.
Today, Perth serves as a retail centre for the surrounding area, and in 2018 the city was named Scotland's Food Town of 2018 by the Scottish Food Awards. Following the decline of the local whisky industry, the city diversified its economy, building on its long-established presence in the insurance industry to increase its presence in the banking industry.
Economy The strength of Perth's economy lies in its diversity, with a balance of large companies, the public sector, a broad range of small and medium-sized enterprises and many self-employed business people. The development in renewable energy, insurance, manufacturing, leisure, health and transport is stimulating employment. The largest employer in the city is Perth and Kinross Council which employ 6,000 people. Other main employers include NHS Tayside, SSE plc, and Perth College UHI (part of the University of the Highlands and Islands). The leading international transportation company, Stagecoach Group, also has its global headquarters in the city.
Perth was formerly headquarters of insurance firm General Accident; however, since General Accident merged with Norwich Union to form Aviva, the office has been primarily used as a call centre.
Perth's city centre is situated to the west of the banks of the River Tay. The pedestrianised portion of the High Street, which runs from the junction of St John Street to Scott Street, is the main focus of the shopping area. The centre has a variety of major and independent retailers. The major retailers are largely based on the High Street, St John Street and the St John's Centre. Independent retailers can be found on George Street, the Old High Street and Canal Street. A £3 million pound project for the High Street and King Edward Street provided new seating, lighting and the laying of natural stone in 2010. A retail park, constructed in 1988, exists to the north-west of the city centre on St Catherine's Road, and provides eight purpose-built units.
The Perth economy is ranked in the Top 10 enterprising demographics in Scotland, with an average of 42.6 registered enterprises per 10,000 residents putting it well above the Scottish average of 30.1.
Perth has a population of over 47,430 people. Perth also forms the centre of the wider Perth and Kinross District which has a population of over 151,290 people. It is estimated there are around 200 businesses in Perth