Pátzcuaro is a large town and municipality located in the state of Michoacán. The town was founded sometime in the 1320s, at first becoming the capital of the Tarascan state and later its ceremonial centre. Pátzcuaro has retained its colonial and indigenous character, and it has been named one of the 111 "Pueblos Mágicos" by the government of Mexico. Pátzcuaro, and the lake region to which it belongs, is well known as a site for Day of the Dead celebrations.
Pátzcuaro received its coat of arms in 1553 from Charles V of Spain. Agricultural activity mostly revolves around the growing of corn, wheat, beans, lentils and tomatoes. Livestock such as cattle, pigs, sheep, donkeys, horses and fowl are also raised in the area. Most industry here involves food processing and the making of crafts such as furniture, textiles, jewellery, ironwork, religious figures and other things. Most commerce revolves around catering to tourists and meeting locals’ basic needs. Fishing is still done in the lake. Tourism is mostly based on sites located in the town of Pátzcuaro, along with neighbouring archaeological sites of Ihuatzio and Tzintzuntzan. Sports such as mountain biking and para-gliding have also been introduced.
Pátzcuaro has a population of over 79,868 people.