North Point is a mixed-use urban area in the Eastern District of Hong Kong. It is in the northeastern part of Hong Kong Island, name after a cape between Causeway Bay and Tsat Tsz Mui, and projects toward Kowloon Bay. The head office of Sino United Publishing is in the S U P Tower (合出版大廈) in North Point. North Point is served by the Island line and the Tseung Kwan O line of the MTR rapid transit railway system. North Point station is the terminus of the Tseung Kwan O line.
Hongkong and Yaumati Ferry services connect North Point Ferry Pier to various places in Hong Kong, including Hung Hom, Kowloon City, and Kwun Tong. During the annual Tin Hau Festival, special ferries operate from North Point Ferry Pier to Joss House Bay. North Point is also served by public light buses.
North Point has a population of over 106,822 people. North Point also forms part of the wider Hong Kong metropolitan area which has a population of over 7,491,000 people.