🇺🇸 New Rochelle is a city in Westchester County, New York, United States, in the south-eastern portion of the state. It is the seventh largest city in the state of New York. Economy New Rochelle has been home to a variety of industries over the years, including: Thanhouser Film Studios, Terrytoons Studios, P.J. Tierney Diner Manufacturing, Flynn Burner Company, New York Seven Up (Joyce Beverages, Inc), RawlPlug, Inc., the Longines Symphonette Society, and Conran's USA. Manufacturing and warehousing has declined since the 1990s as industrial land near both exits from Interstate 95 have been converted to "big box" retailer use. New Rochelle remains a centre of business, home to the corporate headquarters of Sidney Frank Importing, Blimpies, East River Savings Bank, and Somnia Anesthesia Services.