Narva-Jõesuu, Ida-Viru County, Estonia

🇪🇪 Narva-Jõesuu is a town in Ida-Viru County, in north-eastern Estonia. It is located on the country's northern Baltic coast of the Gulf of Finland. The town's name in Estonian and Russian means "Mouth of the Narva", the river which forms the border with Russia. As in the nearby city of Narva, most residents today are Russian or Russian-speaking, although the percentage of native Estonians is slightly higher in Narva-Jõesuu (13% compared to 4% in Narva). Narva-Jõesuu marks the north-eastern terminus of the E9 European Coastal Path, which runs for 5000 km (3125 miles) from Cabo de São Vicente in Portugal.

Tourist Industry Thanks to its 8-kilometer (5.0 mi)-long white sand beach lined with pine trees – considered one of the finest in Estonia – Narva-Jõesuu has long been a popular summer destination. In the late 19th and early 20th century it was a spa town frequented by the nobility from Saint Petersburg, which is less than 150 km (93 mi) to the east, and from Moscow. During the Soviet period, it was visited in large numbers by residents of the renamed Leningrad, particularly the Russian intelligentsia, many of whom have bought dachas (summer houses) in Narva-Jõesuu or on the outskirts.

In the first ten to fifteen years after the restoration of Estonia's independence, Narva-Jõesuu saw few visitors; thus, a large number of hotels and guest houses closed their doors and went out of business. In the last few years, its resort facilities have been renovated, and the number of tourists has been rising. However, the number of hotels is still considerably lower compared to the late 1980s. Near Narva-Jõesuu, 2 km (1.2 mi) south-west from the town border lies the Narva-Jõesuu nudist beach, the only official nudist beach in Estonia.