Heubach, Baden-Württemberg, Germany

🇩🇪 Heubach is a town in the Ostalbkreis district, in Baden-Württemberg, Germany. It is located 10 km east of Schwäbisch Gmünd, and 13 km south-west of Aalen. The town finds itself at the edge of the Rems River Valley and at the base of the Swabian Alps. Heubach is located in the Swabian region of Germany. Residents speak the Swabian German dialect. The town is bordered to the north by Böbingen an der Rems and Mögglingen, to the east Essingen, the south by Bartholomä and the west by the city of Schwäbisch Gmünd.

Above the town of Heubach, the remains of Rosenstein Castle are still visible. The castle ruin on top of the Rosenstein mountain can be considered Heubach's landmark and is a popular tourist spot due to its impressive views over the region. On Glasenberg there is a telecommunication tower of reinforced concrete with an observation deck that also gives nice views over the area.

Museums Since 1974 there is an undergarment museum that was set up in co-operation with the companies Triumph and Susa-Werke GmbH, which is the only museum of its kind in Germany.

At Heubach's police station there is a "Police Museum", which originated from a private collection of a police officer. There, items from the local police are displayed that date back to 1853. The museum opens by appointment only.

Business The intimate apparel business Triumph International was started by corsetier Johann Gottfried Spiesshofer and merchant Michael Braun as Spießhofer & Braun in Heubach in 1886. Still family owned, by now the multinational manufacturing and marketing organization operates in 120 countries around the world. It is one of the leading underwear manufacturers in the world and had annual sales of 1.7 billion Euros in 2009, and 37,515 employees. Still being resident in Heubach, meanwhile the company's global headquarters are in 🇨🇭 Bad Zurzach, Switzerland, where the first foreign subsidiary had been established in 1933.

Closely linked to the history of Heubach is the evolvement of Hirschbrauerei Heubach, the long-established local brewery. Still family owned the brewery's history goes back to the 17th century, first documented proofs go back to 1725.

Heubach is the home of Fritz Reu GmbH & Co. Metallwarenfabrik, maker of metal souvenirs, souvenir spoons, keychains, trinkets, coins, and also automobile medallions and hood ornaments for German car manufacturers.