Escondido is a city in San Diego County's North County region, 30 miles north-east of downtown San Diego, 15 miles from the ocean, and 40 miles from the Mexican border. The city occupies a shallow valley ringed by rocky hills. Incorporated in 1888, it is one of the oldest cities in San Diego County. Residents work in a range of industries. Out of the approximately 64,000 employed civilian residents over the age of 16, 15% work in educational, health care and social services; 13% in retail trade; 13% in construction; 12% in professional, scientific, management, administrative, and waste management services; 11% in arts, entertainment, recreation, and accommodation and food services; 11% in manufacturing; and 11% in other services.
Among the top employers in the city are: Palomar Medical Center, Escondido Union School District, City of Escondido, Escondido Union High School District, Bergelectric, Home Depot, Nordstrom, Toyota of Escondido, Vons, California Center for the Arts. Stone Brewing Co. has its headquarters and brewery in the Quail Hills area of Escondido. Dr. Bronner's Magic Soaps is also located in the city.
The Farmers Market in downtown Escondido is a certified Farmers Market that showcases fresh-picked California-grown fruits, vegetables, and flowers. The Escondido Swap Market features used and new merchandise and food. Westfield North County is an indoor shopping mall on Via Rancho Parkway in southern Escondido. It features JC Penney, Macy's, and Target.
Escondido has a population of over 151,625 people. Escondido also forms part of the wider San Diego-Carlsbad metropolitan area which has a population of over 3,231,000 people. Escondido is the #255 hipster city in the world, with a hipster score of 3.0348 according to the Hipster Index which evaluates and ranks the major cities of the world according to the number of vegan eateries, coffee shops, tattoo studios, vintage boutiques, and record stores per 100,000 city residents.