Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state and the seventh-largest city in Germany. It is situated on the right bank of the Rhine. Düsseldorf lies in the centre of both the Rhine-Ruhr and the Rhineland Metropolitan Region. It neighbours the Cologne Bonn Region to the south and the Ruhr to the north. It is the largest city in the German Low Franconian dialect area.
Mercer ranked Düsseldorf the sixth most liveable city in the world. Düsseldorf Airport is Germany's third-busiest airport after those of Frankfurt and Munich, serving as the most important international airport for the inhabitants of the densely populated Ruhr, Germany's largest urban area. Düsseldorf is an international business and financial centre, renowned for its fashion and trade fairs, and is headquarters to one Fortune Global 500 and two DAX companies. Messe Düsseldorf organises nearly one fifth of premier trade shows. As second largest city of the Rhineland, Düsseldorf holds Rhenish Carnival celebrations every year in February/March, the Düsseldorf carnival celebrations being the third most popular in Germany after those held in Cologne and Mainz.
There are 22 institutions of higher education in the city including the Heinrich-Heine-Universität Düsseldorf, the university of applied sciences (Hochschule Düsseldorf), the academy of arts (Kunstakademie Düsseldorf, whose members include Joseph Beuys, Emanuel Leutze, August Macke, Gerhard Richter, Sigmar Polke, and Andreas Gursky), and the university of music (Robert-Schumann-Musikhochschule Düsseldorf). The city is also known for its influence on electronic/experimental music (Kraftwerk) and its Japanese community.
Düsseldorf has become one of the top telecommunications centres in Germany. With two of the four big German providers of mobile frequencies, D2 Vodafone and E-Plus, Düsseldorf leads the German mobile phone market. There are many foreign information and communication technology companies in Düsseldorf such as Huawei, NTT, Ericsson, Oppo, Vivo and Xiaomi. There are 18 internet service providers located in the capital of North-Rhine Westphalia. There are two airlines with headquarters in the city: Eurowings and formerly independent LTU International.
Many of the internet companies in Düsseldorf have their roots in the world of advertising: there are 400 advertising agencies in Düsseldorf, among them three of the largest in Germany: BBDO Group, Grey Global Group and Publicis. A number of affiliates of foreign agencies deserve mention as well, such as Ogilvy & Mather, Dentsu, Hakuhodo, TBWA, and DDB. There are also about 200 publishing houses in Düsseldorf.
Peek & Cloppenburg (fashion); Uniper (electricity generation); L'Oréal Germany (Cosmetics and Beauty); Henkel AG & Co. KGaA (Branded Consumer Goods and Industrial technologies); Metro (wholesale, retail); Ceconomy (retail); Esprit Holdings (fashion, headquarters in Ratingen near Düsseldorf); BASF Personal Care & Nutrition.
Daimler AG builds the Mercedes-Benz Sprinter light commercial vehicles in Düsseldorf. Since the 1960s, there has been a strong relationship between the city and Japan. Many Japanese banks and corporations have their European headquarters in Düsseldorf – so many that Düsseldorf has the third largest Japanese community in Europe, after London and Paris.
The "Kö", which stands for Königsallee ("King's Avenue"), is a shopping destination. Some jewellery shops, designer labels, and galleries have their stores here. The Kö has among the highest rents for retail and office space in Germany.
The city is also an important financial centre. More than 30,000 people work for the financial and insurance sector in Düsseldorf. There are around 170 national and international financial institutions, and about 130 insurance agencies, and one of Germany's eight stock exchanges. HSBC has its German headquarters in Düsseldorf and employs 3.000 people. NRW.BANK is a development bank of the State of North Rhine-Westphalia and the largest state development bank in Germany. NRW.BANK was spun off from WestLB in 2002. Today Deutsche Bank and Commerzbank have major branches in Düsseldorf with about 2.000 employees. Düsseldorf is also the most important German financial centre for Japanese credit institutions. MUFG Bank, SMBC and Mizuho have their German headquarters in Düsseldorf. Also Santander has its German headquarters in the Düsseldorf region. Some major insurance companies like ERGO, a subsidiary of Munich Re, and ARAG are located in the city. Several other major financial service companies have their headquarters in the city.
Important newspapers and journals such as Handelsblatt, Rheinische Post, Wirtschaftswoche, Deutsches Wirtschaftsblatt and VDI-Nachrichten are published in Düsseldorf. Almost all of these papers are available online. Renowned film-making companies, such as Germany's biggest cinema enterprise, the Riech Group, and TV channels such as WDR and QVC are located in Düsseldorf. The Film- und Medienstiftung NRW foundation supports the production of film and new media.
Düsseldorf is rated Beta + by the Globalization and World Cities Research Network (GaWC) which evaluates and ranks the relationships between world cities in the context of globalisation. Beta level cities are cities that link moderate economic regions to the world economy.
Düsseldorf is ranked #33 by the Global Urban Competitiveness Report (GUCR) which evaluates and ranks world cities in the context of economic competitiveness. Düsseldorf was ranked #866 by the Nomad List which evaluates and ranks remote work hubs by cost, internet, fun and safety. Düsseldorf has a population of over 642,300 people. Düsseldorf also forms part of the wider Düsseldorf metropolitan area which has a population of over 1,555,985 people. Düsseldorf is the #195 hipster city in the world, with a hipster score of 3.5236 according to the Hipster Index which evaluates and ranks the major cities of the world according to the number of vegan eateries, coffee shops, tattoo studios, vintage boutiques, and record stores per 100,000 city residents.