Asenovgrad is a town in central southern Bulgaria, part of Plovdiv Province. It is the largest town in Bulgaria that is not a province centre. Previously known as Stanimaka, it was renamed in 1934 after the 13th century tsar Ivan Asen II. Asenovgrad also includes the districts of Gorni Voden and Dolni Voden.
Above the town are the remains of the Asen Fortress, an old fortress that was strengthened under Tsar Ivan Asen II and turned into an important military post in the defence of the southern borders of the Second Bulgarian Kingdom. The city is known for its many churches, monasteries and chapels and is often called Little Jerusalem. It is also known as the "City of Bridal Gowns" because of the large number of ateliers and shops for wedding dresses and accessories.
Asenovgrad is twinned with: Bergama, Turkey • Denpasar, Indonesia • Derinkuyu, Turkey • Dimitrovgrad, Serbia • Kilkis, Greece • Naousa, Greece • Nilüfer, Turkey • Prilep, North Macedonia • Stary Oskol, Russia.
Asenovgrad has a population of over 54,780 people.