Create a WOW business

Question:

Does you business make people think WOW, that's amazing?

Answer:

At The Alpha Group we make certain that you create a business that WOWs both you, your people and your customers.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.

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Firstly the peer-to-peer advisory board help you identify what is your strategic problem.

Today, most of us are competing in a world where there is a vast oversupply of commodity services, products and businesses. The majority of these services, products and businesses meet your quality requirements, yet many are perceived as DULL. So, in many cases, customers use lowest price to select which of these quality, dull services, products and businesses that they chose to purchase or deal with.

Those services, products and businesses that achieve high, profitable sales have WOW factors i.e. they excite and delight customers. In most service and product industries there are examples of companies that have reinvented your service, product and businesses with WOW factors. Take time to rate your current business.

Example of a Service, which Hospital would you select?

Barely adequate: Long delays, overcrowded, dirty and dangerous, staff are stressed and overworked.

Quality but dull: Efficient successful operations, clean, patients have good experiences.

A WOW experience: Patients get better much faster, staff are always happy and caring.

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Example of a Product, which car would you select?

Barely adequate: 1970 : Ponderous, unreliable, thirsty.

Quality but dull: 1995 : Unexciting, reliable, comfortable.

A WOW product: 2020 : Exhilarating & cool, cheap to run, zero emissions.

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Secondly the peer-to-peer advisory board help you evaluate the WOW factors of your current, selected business.

Using the 10 FastGrowth WOW factors, you evaluate your current business. They assess each factor on a scale 1 to 10 where 1 is barely adequate and 10 is outstanding. They use your own subjective ratings. On completion, you urgently ask your customers for your ratings.

The FastGrowth™ WOW factors for your current business

1 Exceeds a deep need/want in your customers i.e. it fulfils your dreams.

2 Incorporates new features & technology that delivers amazing benefits to your customers.

3 Visually excites your customers.

4 Thrills your customers with its sound.

5 Is great for your customers to touch and feel i.e. gives customers memorable experiences.

6 Is fun and enjoyable for your customers to use.

7 Engages the emotions of your customers i.e. they love its grace & beauty.

8 Empowers your people to WOW your customers.

9 Provides your customers with spontaneous little touches i.e. customers are delighted at every turn.

10 Cleverly blends the traditional with the new/innovative.

Your total WOW score out of 100 (%)

On completion, you select which of the above WOW factors they you intend to reinvent/redesign for your business.

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Thirdly the peer-to-peer advisory board help you decide on your BOLD goal for your WOW business.

you identify your four priorities for your reinvented business - your three FastGrowth™ WOW factors, plus one other priority to support these.

Priority 1

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Priority 2

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Priority 3

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Priority 4

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Then, using these four priorities they define your really BOLD goal for your reinvented business. They write your goal in terms of how it will excite and delight you, your people and your customers. They write your goal in 8 to 12 words, starting with an action verb.

YOUR BOLD GOAL

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Be BOLD! and remember you are creating your lasting LEGACY.

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Fourthly the peer-to-peer advisory board help you create your WOW business.

They visualise your redesigned business

Using your bold goal, visualise your redesigned business and:

1 Describe how it looks, sounds and feels to your customers:

It looks:

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It sounds:

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It feels:

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2 Draw a fun, creative picture of it below:

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3 What do you want your customers to be saying to potential customers about your business?

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What is the lasting, brilliant impression that your business makes on your customers?

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What is the indelible memory that your WOW business leaves with customers?

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Flowchart your redesigned business

From your bold goal and your visualisations, you then produce a flowchart your reinvented business. i.e. what is delivered/provided to your customers.

Step 1:

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Step 2:

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Step 3:

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Step 4:

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Step 5:

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Step 6:

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Step 7:

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Step 8:

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Build a Strategy for your WOW business

From your goal, visualisation, and flowchart, you then scope your redesigned WOW business.

The 3-word title of your WOW business:

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a) The deep customer need/want your business exceeds (in 5 - 7 words)

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b) A summary of your WOW business (in 10 to 12 words)

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c) The strategic marketing of your WOW business:

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d) Your anticipated 3-year sales after launch (your return)

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e) Your development and launch costs (your investment)

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f) Your estimated return on investment (your ROI) i.e. low, medium or high.

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g) The commercial risk to you of creating your WOW business i.e. low, medium or high.

• h) The commercial risk to you of not creating your WOW business i.e. low, medium or high.

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Your key strategic conclusion:

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Lastly the peer-to-peer advisory board help you take urgent, massive action.

The profound impact on you and your company of creating a WOW business is that by creating your WOW business, you quickly transform your company, leading to massive growth and value.