Define your compelling business proposition

A strategic problem many businesses face is they fail to define a compelling business proposition. Ambitious companies usually make their business proposition to their customers the cornerstone of their growth strategy.

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Define your compelling business proposition


Is your business proposition clearly identified and truly compelling?


At The Alpha Group we make certain that you define your compelling business proposition for your key service or product.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you learn why a compelling strategic proposition is vital to doubling or tripling your value. A compelling strategic proposition helps you to:

1 Substantially increase your sales

a) Focus on your own attractive niche

b) Create your compelling strategic proposition

c) Develop your high selling new services & products

d) Attract plenty of referrals through your online channels

e) Filter-in high probability, prospective clients/customers

2 Significantly improve your % operating profit

a) Achieve a low break-even by eliminating unnecessary overheads

b) Out-source your non-core activities

c) Streamline & automate your core processes

d) Manage your processes well through effective Key Performance Indicators (KPIs)

e) Optimise the prices of your services & products

3 Transform your value multiplier

a) Remove the strategic barriers to transforming your value multiplier

b) Share the leadership of your business by recruiting and developing talented people for your Management Team

c) Build skilled, engaged teams with shared values & positive beliefs

d) Develop and protect your strong intellectual property e.g. your brands, trademarks, patents etc.

e) Achieve a high % of recurring sales e.g. through your licensed income


Secondly the peer-to-peer advisory board help you write your current proposition for your key service or product and assess this

What strategic problem does, or could, your current proposition cause you?

a) Your potential clients and/or customers find it difficult to tell you apart from your competitors

b) Your sales are static or falling

c) You are having difficulty retaining your existing clients and customers

d) What other problems does your proposition cause you?

Which of the above is your key strategic problem?

What are the benefits and financial value to your business of quickly solving this problem?

• The benefits to you and your company:

• The financial value to you and your company:


Thirdly the peer-to-peer advisory board help you assess your current and new propositions

  1. You clearly know who your target clients/customers are

  2. You understand your target clients’ key strategic problem

  3. Your proposition is one that your target clients really want/need

  4. Your proposition is so special that you stand out clearly from your competitors

  5. You are passionate about your proposition

  6. Your proposition is taking your company where you want to go as a business

  7. Your proposition feels comfortable to you

  8. Your clients consider your services/products first, and your price later

  9. Your marketing effectively conveys to your target clients/customers your need for your proposition

  10. You exploit your chosen proposition through several profitable products and/or services


Fourthly the peer-to-peer advisory board help you identify the profound, strategic impact they have on your clients’/customers’ businesses.

1 What is the key strategic problem that your target actual and potential clients/ customers face?

2 What is the massive, strategic pain and the financial consequences to your clients/customers of you not resolving this problem above?

• The massive pain to you arising from your strategic problem

• The financial consequences to you of not resolving your strategic problem

3 What is the one key feature and the one key benefit of your relevant service or product that solves your problem?

4 What is the profound strategic impact that using your service/product gives you?

The strategic pain/customer need is a great starting point for your compelling, strategic proposition.

Lastly the peer-to-peer advisory board help you define your compelling proposition. When defining your compelling proposition it is important to focus on these areas:

1 Focus on a single benefit for the client/customer. Don't try to be all things to you. Just do one thing brilliantly.

2 Focus on the outcome (not the process). What are the afters for you? What do you cause?

3 Be specific (rather than general). Specific is terrific. Aim to piece through your reticular activator.

4 Be clear and concise. Use clean language.

5 Create a sense of urgency. To be compelling you must make your target clients/customers take action now. What have they been missing? What are the consequences if they don't act now.

Think of hot fresh Pizza. If they don't act now they will be getting cold stale Pizza, or worse no Pizza at all.

6 Mitigate your client’s/customers risk and make it easy for you. Offer you certainty. Reduce friction and make your offer a no-brainer.

It is also worth considering your value proposition, are you saving you money, or are you making you money. Are you a vitamin or a tonic? Where are you adding value for you? Can you provide your clients with:

1 More value for less money?

2 More value for the same money?

3 Much more value for more money?

4 The same value for less money?

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of defining your compelling business proposition is that within 12 months, you substantially increase your sales through your new compelling business proposition, leading to increased profits and value.

If you would like to find out more about how The Alpha Group members define their compelling business proposition then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board