Decide your special niche for growth

A strategic problem many businesses face is they don't have a special niche and this holds you back from growing. their potential customers often find it difficult to distinguish them from their competitors. The result is often static sales and low retention of customers.

Decide your special niche for growth


Are you generally acknowledged to be the best in your world at what you do?


At The Alpha Group we make certain that you decide upon and create your special niche that inspires you and brings increased profits.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.

- Firstly, you learn that building a special niche is vital to doubling or tripling your value. We see how a building a special niche can impact on three areas, the right niche will substantially and rapidly increase your sales, the right niche will transform your net profit and the right niche will significantly enhance your value multiplier. These benefits are further broken down and assessed in 15 different factors.

1 Substantially and rapidly increase your sales

a) Build your own special, attractive niche

b) Provide a compelling service or product offering for your target niche

c) Generate plenty of prospective clients/customers within your niche

d) Rapidly filter-in high probability, prospective clients/customers

e) Sell and negotiate strategically to your ideal clients/customers

2 Transform your net profit

a) Maintain your business at below 60% break-even by ruthlessly eliminating unnecessary overheads

b) Focus your time and energy only on your core processes and abandon or out-source non-core activities

c) Continuously streamline your core processes through lean thinking (i.e. create processes which add high value to your clients/customers)

d) Manage your processes well through effective Key Performance Indicators (KPIs)

e) Price your services & products strategically to achieve high net profits

3 Significantly enhance your value multiplier

a) Maintain your market leadership by continuously confronting the brutal facts about your business and your niche

b) Share the leadership of your business by recruiting and developing talented people for your Management Team

c) Leverage your business by your Management Team working together with clear, empowering roles

d) Within your chosen niche, develop and protect your distinct and strong intellectual property e.g. your brands, trademarks, patents etc.

e) For your total annual sales, achieve a minimum of 50% recurring revenue through outstanding customer service and licence income

Secondly the peer-to-peer advisory board help you identify the key strategic problem that your current niche may be causing you.

a) Your potential clients and/or customers find it difficult to tell you apart from your competitors

b) Your sales are static or falling

c) You are having difficulty retaining your existing clients and customers.

What other sales, profit and value multiplier problems are you experiencing that your current niche may be causing you?

Thirdly the peer-to-peer advisory board help you assess your current niche.

1 We clearly know who our target Clients/customers are.

2 We understand our target clients most important goals and needs.

3 Our niche is one that our target Clients/customers really want.

4 Our niche is so special that we stand out clearly from our competitors.

5 We are passionate and energetic about our chosen niche.

6 Our niche is taking us where we want to go as a business.

7 Our niche feels comfortable to us.

8 Our clients/customers consider our service and our Product first and price later.

9 Our marketing effectively conveys to our target clients/customers your need for our niche.

10 We exploit our chosen niche through several profitable products and/or services.


Fourthly the peer-to-peer advisory board help you create your special niche by following a clear six-step process. Together we determine the best answers to the following questions.

1 Focus

a) Who are your target clients/customers? i.e. who specifically do you want to focus on?

b) What are the goals/needs of your target clients/customers?

2 Identify

a) What is your business passionate about?

b) What are you highly competent at?

3 Create

What do you see as the special niche for you?

4 Evaluate

a) How special is your proposed niche?

b) How profitable and sustainable will your niche be?

5 Test

a) How much will clients/customers pay you for your niche?

b) What are the risks and financial investment in building your niche?

6 Implement

a) What channels will you use to build your niche?

b) What marketing will you use to support these channels?

Lastly the peer-to-peer advisory board help you take massive action.

The profound impact on you and your company of deciding on your special niche for growth is that you will significantly increase the market value of your company.

If you would like to find out more about how The Alpha Group members decide on their special niche for growth then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

More Resources to help you Grow your Business

About The Alpha Group

About your Successful Advisory Board

Achieve a lower break-even point

Achieve additional, profitable revenue streams

Achieve your optimal selling prices

Acquire and integrate other companies for growth

Agenda for Today's Meeting

Application to become a Member

Ask for Referrals to your Advisory Board

Attract members to your Successful Advisory Board

Automate your Successful Advisory Board

Be a more successful Business Leader

Build a balanced, effective team

Build a successful online business

Build an engaged and empowered team

Build your powerful belief about your company goals

Build your Successful Advisory Board

Build your successful online meeting

Business Cards of the Members

Capture the value in your existing connections

Clarify your team’s roles

Clone your successful Alpha Group

Coach your people for growth

Coffee Break

Create a powerful growth plan

Create a WOW business

Create and protect your intellectual property

Create successful strategic alliances

Create your compelling company purpose and guiding principles

Decide your best option for growth

Decide your bold, motivating company goals

Decide your special niche for growth

Define your compelling business proposition

Develop a strong business model for growth

Develop strategic and inspiring leadership

Develop your successful new products & services

Develop your winning attitude

Establish your Successful Advisory Board

Establishing Subject Matter Experts

Feedback from today's advisory board

Filter in your high-probability customers

Forecast your likely market value in 3 years

Future proof your business with an effective risk management plan

Gain valuable referrals

Gain your ideal customers

Generate potential customers

Get your products and services into a big growing market

Gold Coaching

Grow your business nationally and internationally

Help an advisory board member with their issue

How To Grow your business and double its value in 2 years

How to Run a Successful Online Meeting

How to Use the Alpha Group Online System

Increase your customers for life

Involve your people in your purpose, goals and plans

Keep your growth on track through effective indicators

Learnings from today's Advisory Board

Leverage your existing connections

Manage relationships with your customers

My Commitment to my Advisory Board

My key issue arising from today’s alpha meeting

Organise your company for growth

Our Core Values

Plan how to increase your operating profit

Plan how to increase your profitable sales

Plan your desired market value

Post-Meeting Checklist for Regional Directors

Pre-Meeting Checklist for Regional Directors

Prepare an issue for my advisory board

Prepare your business for a high value sale

Preparing an issue for my advisory board meeting

Proposals from your Advisory Board

Questions from your Advisory Board

Raise the right finance for your company growth

Recruit the right people for your team

Register for an Alpha Group Online Meeting

Remove your strategic barriers for growth

Reports from previous advisory board meetings

Sell your business effectively

Sharpen your market focus

Sign the Non-disclosure Agreement

Significantly increase your brand value

Start your successful Alpha Group

Streamline your business processes

Successfully implement your key projects

Successfully implement your quarterly priorities

Successfully Partner with The Alpha Group

Successfully present your powerful growth plan

The Alpha Group in your Community

The Alpha Group Online System

The Alpha Group Terms and Conditions

The Power of Subject Matter Experts

The summaries of the 50 fastgrowth workbooks for business leaders to achieve FastGrowth™

Thousand Day Business Support Cycle

Track members for your successful Alpha Group Launch

Transform your brand, content and online presence

Value, Include and Personalise to create a VIP Visitor Experience

Welcome to The Alpha Group Online System

Your Peer-to-peer Advisory Board

Your Question and Proposals Pinup Board