Decide your bold, motivating company goals

A strategic problem many businesses face is knowing how to decide on their bold, motivating company goals. Companies that achieve fast growth have bold goals to focus everyone’s efforts.

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Decide your bold, motivating company goals


Do your goals motivate your company and get you focused on the best path forward?


At The Alpha Group we make certain that you decide the stretching, motivating goals for your company.

So, how does this happen?

Easy, its a six step-process using the power of the peer-to-peer advisory board.


Firstly the peer-to-peer advisory board help you learn what is your strategic problem?

Bold, motivating goals give a company a clear focus for everyone’s efforts. The results are often outstanding company performance and fast business growth. Bold, motivating goals can transform a company!

Conversely, a Business Leader with unclear goals lacks a sense of direction. Anxiety, low motivation and procrastination often result. His/her company only achieves stagnant growth, misses opportunities and staff morale is often low.


Secondly the peer-to-peer advisory board help you learn how to decide bold, motivating goals.

1 Start by making your key assumptions about you and your company.

2 Define a key measure for each of your three goals.

3 Draft your three *S.M.A.R.T. goals.

Specific, Measurable, Achievable, Realistic & Time-bound

4 Make the 3 *S.M.A.R.T. goals bold to you

5 Assess how motivating these bold goals are to you

6 Evaluate and refine your three draft goals and return to step 1, 2, 3, 4, or 5 as appropriate


Thirdly the peer-to-peer advisory board help you decide your bold goals.

What key, positive assumptions are you making about:

a) The clarity of your company direction and your people’s commitment to this direction?

b) Gaining and retaining your profitable customers?

c) Increasing your profit and market value?

What are the key measures for which you decide your goals:

a) The clarity of your company direction and your people’s commitment to this direction?

b) Gaining and retaining your profitable customers?

c) Increasing your profit and market value?

Draft your SMART & BOLD goals:

















An example of creating a bold, motivating goal from a S.M.A.R.T. goal is:

  • SMART - Increase our sales by 10% over the next 12 months.

** BOLD - Gain the largest contract we have ever achieved during the next 12 months.


Fourthly the peer-to-peer advisory board help you assess how motivating these goals are to you and your company.

Evaluate the benefits to you and your company of achieving your 3 bold goals.

1 What’s in it for you from achieving your 3 bold company goals?

a) To you personally?

b) To you financially?

2 What’s in it for your team from achieving these 3 bold goals?

a) To your team personally?

b) To your team financially? •

• 3 What’s in it for your company from it achieving these 3 bold goals?

a) To everyone in your company?

b) To your company’s sales, profit and market value?

4 What are your strategic conclusions on the above benefits?


Lastly the peer-to-peer advisory board help you take massive action towards your goals.

The profound impact on you and your company of deciding your bold, motivating company goals is that you will achieve remarkable business performance and substantial growth.

If you would like to find out more about how The Alpha Group members decide their bold, motivating company goals then please get in touch and I will be happy to send you further information about visiting a suitable group, online, face-to-face or blended with a mixture of real world and virtual board meetings.

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