This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.
Illustrative Examples:
Balloon shops
Greeting card shops
Christmas stores
Novelty shops
Curio shops
Souvenir shops
Gift shops
Fruit basket or fruit bouquet stores
| Average Jobs Employed | 6 | |
| Average Loan Given | $38,405 | |
| Number of Loans Given | 8550 | |
| Total Amount Loaned | $328,362,945 |
Retailing stationery are classified in Industry 453210, Office Supplies and Stationery Stores.
Retailing used curios and novelties are classified in Industry 453310, Used Merchandise Stores.